Frequencies & Mobility | Special Data
Mobility information is one of the most important decision-making criteria in matters of competition analysis, expansion planning, or location evaluation, as well as in the analysis of commuter flows or the classification of billboard locations.
Our mobility data provide information on the movements of pedestrians, vehicles and local public transport - and this for all nationwide road sections. Alternatively, output is also possible in a Germany-wide grid in areas of 250 x 250 meters. The data is generated via mobile radio data from leading providers and allows both real-time evaluation and tracking of historical results.
Depending on your needs, you can choose from different time intervals:
- Annual values
- Monthly values
- Daily values
- Hourly values, differentiated by weekdays
Our frequency data is cross-industry, high-quality information which, in conjunction with other meaningful market and geodata from the Nexiga database and powerful software solutions such as the Nexiga Market Analyst, is an indispensable component for spatial assessments.
From retail locations to public facilities:
Based on the TomTom road sections, we calculated and analyzed around 1.5 million points of interest (POIs) in terms of their frequency relevance. All these objects were evaluated according to their importance for passers-by and their spatial location and classified in a 10-part grid:
- 1-a position
- 1-a to A position
- Top district/central outskirts location
- Good district/center outskirts location
- District/center outskirts
- Moderate district/center fringe location.
- Rather low pedestrian frequency
- Low pedestrian frequency
- Low pedestrian frequency
- no pedestrian frequency
Our traffic frequency data represent the traffic volume in around 7.7 million road segments - from the highway to the local residential street. The number of motor vehicles can be shown in annual, weekly, daily or hourly values. Frequency data is successfully used, for example, in the area of location or advertising space planning.
Based on the route records of TomTom navigation devices, the traffic density per road segment is recorded in both directions of travel. The frequencies determined in this way are extrapolated to a realistic picture of the total traffic volume by adding 11,000 official and specially researched measurement points.
Traffic frequencies per road segment are available in different time intervals:
Traffic frequency hourly basis
- Frequency per hour from 0:00 to 24:00 h or
- Frequencies from 0 to 5 h
- Frequencies from 5 to 9 h
- Frequencies from 9 to 16 h
- Frequencies from 16 to 19 h
- Frequencies from 19 to 22 h
- Frequencies from 22 to 24 h
Traffic frequency daily basis
- Frequencies Monday to Friday
- Frequencies Saturday
- Frequencies Sunday
In addition to the extrapolated traffic frequencies, the official measurements of the BAST (Federal Highway Research Institute) for highways and federal roads are also available. These data represent the average traffic volume (DTV) for workdays, Sundays, holidays and vacation days. In addition, characteristic values can be output at different times of day, for example to analyze noise pollution.