Purchasing Power | Market Data
*Area level that is directly available for the feature. Further area levels on request.
*Street segment, Neighbourhood, Municipality, County / Micro postal code, Zip code
Purchasing power in general
Purchasing power (= disposable income) is recorded at the place of residence of the income earner. It comprises income from employment and self-employment, from agriculture and forestry, from renting and leasing, from assets and from transfer payments such as pensions and annuities, Hartz IV, unemployment benefits I and II, social benefits, child benefits, benefits for education and participation, housing benefits, BAföG etc. Statutory social contributions and taxes paid have been eliminated.
Reported:
Purchasing power [million €]
Purchasing power per inhabitant [€] / only for the data level County, Municipality, Neighbourhood, Zip code
Purchasing power per thousand [ppm BRD] / only for the data level County, Municipality, Neighbourhood, Zip code
Purchasing power category (only for the data level Street segment)
Purchasing power index (FRG = 100)
Purchasing power index1 (O- or W-Germany = 100)
Purchasing power index2 (KGS2 / Federal state = 100) / only for the data level County, Municipality, Neighbourhood
Purchasing power index3 (KGS3 / Administrative district = 100) / only for the data level County, Municipality, Neighbourhood
Purchasing power index5 (KGS5 / County = 100) / only for the data level County, Municipality, Neighbourhood
Purchasing power index8 (KGS8 / Municipality = 100) / only for the data level Neighbourhood
Purchasing power indexP2 (PLZ2 = 100) / only for the data level Zip code
*Street segment, Neighbourhood, Municipality, County / Micro postal code, Zip code
Household purchasing power
- Purchasing power [million €]
- Purchasing power in € per household
*Municipality, County / Zip code
Household purchasing power by 5 age groups
- Purchasing power [million €]
- Purchasing power in € per household
- Purchasing power [€ million] in households with a head of household under 30 years of age
- Purchasing power [€ million] in households with a head of household aged 30 to under 40
- Purchasing power [€ million] in households with head of household aged 40 to under 50
- Purchasing power [€ million] in households with head of household aged 50 to under 60
- Purchasing power [€ million] in households with head of household aged 60 and over
Product-specific purchasing power
Nexiga provides purchasing power figures for numerous products/product groups. Individual product-specific sales potentials can be calculated on request.
*Neighbourhood, Municipality / Micro postal code, Zip code
Ophthalmic optical products
- Purchasing power of optical products [€ million]
- Purchasing power of optical products [1,000 €]
- Purchasing power of optical products [€ per inhabitant]
- Sales indicator for ophthalmic optical products Index (FRG = 100)
- Purchasing power of optical products [€ million] in net terms
- Purchasing power of optical products [€ 1,000] in net terms
- Purchasing power of optical products [€ per inhabitant] in net
*Municipality
Books
- Purchasing power for books, total [€ million]
- Purchasing power for books, total per inhabitant [€]
- Purchasing power for books, total [ppm BRD]
- Purchasing power for books, total Index (FRG = 100)
Further product-specific purchasing power data on request:
Clothing
- Menswear
- Women's clothing
- Children's clothing
- Laundry
Prefabricated houses
Shoes
- Men's shoes
- Children shoes
- Sports shoes
Electric
- White goods
- Brown goods
- Small electrical appliances
Office
- Paper/office supplies/stationery (PBS)
- Office Electronics
- Office furniture
Furniture
- Living room furniture
- Kitchens (furniture)
- Office furniture
- Garden furniture
- Contract furniture
- Living room lights
- Home textiles
- Garden tools
Newspapers and magazines
Bathroom equipment
Floor coverings
Sporting goods
Toys
Cosmetics
Food and beverages
Food except Building
Cosmetics
Ophthalmic optical products
OTC (over-the-counter medicines)
Watches and jewelry
Luxury articles
Cell phones
Message transmission
Insurances
- Life insurance
- Private health insurance
- Accident insurance
- Liability insurances
- Building insurances
- Legal protection
- Automotive
Banking products
- Building savings
- Savings bonds
- Demand deposits
- Time deposits
- Securities/Shares
- Installment loans
- Mortgage loan
- Pension products (company pension plans, "Riester", "Rürup")
- Housing Loan
- Investment certificates