Media | Market data
The term media covers the means of communication used to disseminate information, entertainment, education and advertising.
*Area level that is directly available for the feature. Further area levels on request.
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Daily newspapers, magazines, streaming
In terms of affinity, the media scores assume values between 1 and 9, with the value 1 representing a very low affinity and 9 a very high affinity for the respective variables. The calculations are based on results from the lifestyle survey and the best for planning market media study.
Regional daily newspapers
Describes the probability that regional daily newspapers are read regularly at Building .
Business and research magazines
Describes the probability of regularly reading business or research magazines at Building .
Affinity for paid content
Describes how likely it is to pay for TV streaming (Netflix, Spotify, amazon prime), Sky or online editorial articles.
Women's magazines
Describes the probability of regularly reading women's magazines, e.g. Cosmopolitan, at Building .
National daily newspapers
Describes the probability that national daily newspapers are read regularly at Building .
Science and finance magazines
Describes the probability of regularly reading science or financial magazines at Building .
Political magazines
Describes the probability of regularly reading political magazines at Building .
Affinity for social media
Describes the affinity to communicate on the Internet via social media portals such as Facebook, Google+, Instagram, Twitter, LinkedIn etc.