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Retail | Market data

Centrality index and purchasing power retention

Aus der Relation von Einzelhandelsumsatz zur einzelhandelsrelevanten Kaufkraft errechnet sich die Kaufkraftbindung. Diese identifiziert Raumeinheiten mit Kaufkraftzufluss bzw. Kaufkraftabfluss. Die daraus resultierende Zentralitätskennziffer wird als Pro-Kopf-Index (BRD = 100) ausgewiesen und zeigt das Maß an Attraktivität (»Magnetwirkung«) einer Raumeinheit für ihr Umland.


 *Gebietsebene, die zum Merkmal direkt lieferbar ist. Weitere Gebietsebenen auf Anfragen.

*Kreis, Gemeinde, Wohnquartier, PLZ, Mikro-PLZ

Kaufkraftbindung im Einzelhandel

  • Retail purchasing power retention in EUR million
  • Retail purchasing power in EUR per inhabitant
  • Purchasing Power Commitment in the Retail Trade as Index Value (FRG = 100)
*Kreis, Gemeinde, Wohnquartier, PLZ, Mikro-PLZ

Sales ratio in the retail trade

The sales indicator includes sales in the stationary retail trade and the food trade (bakeries, butchers and confectioners). The trade in motor vehicles, motor vehicle accessories, fuels, service stations and the mail order business are not included.

  • Sales ratio absolute in EUR million
  • Sales ratio in EUR per inhabitant
  • Sales ratio in per mille (FRG = 1,000)
  • Sales ratio as per capita index value (FRG = 100)
*Kreis, Gemeinde, Wohnquartier, PLZ, Mikro-PLZ

Retail-relevant purchasing power

Retail-relevant purchasing power results from the shares of disposable income available to the resident population of a given area for retail spending.

  • Retail-relevant purchasing power absolute in EUR million
  • Retail-relevant purchasing power in EUR per inhabitant
  • Retail-relevant purchasing power in per mille (FRG = 1,000)
  • Retail-relevant purchasing power as per capita index value (FRG = 100)
*Wohnquartier, Straßenabschnitt, Mikro-PLZ

Pedestrian Frequency Indicator

Nexiga analyzed all frequency-generating retail and service establishments nationwide at the street segment level and related them to the number of buildings.

The pedestrian frequency indicator includes retail locations from kiosks to department stores, but also doctors, banks, hairdressers, travel agencies, restaurants and cafés. The individual businesses are weighted by sector according to their frequency-generating significance. The location in pedestrian zones is included in the weighting as a further frequency-generating characteristic.

The pedestrian frequency indicator serves as an important parameter for location evaluation, because it illustrates well and poorly frequented locations at the finest spatial level. It is therefore an indispensable tool for location and store network planning.

Purchasing power and sales indicators

Product-specific sales indicators

Hierbei handelt es sich um Umsätze eines jeweiligen Fachhandels (inkl. Fachmärkte) und der entsprechenden Fachabteilungen der Warenhäuser.

County, Municipality, Neighbourhood, Zip code, Micro-Zip code


  • Optiker Betriebe, insgesamt
  • Optiker Umsatz in EUR (Brutto)
  • Optiker Umsatz je Betrieb in EUR (Brutto)
  • Optiker Umsatz in Tsd. EUR (Brutto)
  • Optiker Umsatz je Betrieb in Tsd. EUR (Brutto)
  • Optiker Absatzkennziffer Index
  • Optiker Nettoumsatz in Tsd. EUR
  • Optiker Nettoumsatz je Betrieb in Tsd. EUR
County, Municipality, Neighbourhood, Zip code, Micro-Zip code


  • Hörakustiker Betriebe, insgesamt
  • Hörakustiker Umsatz in EUR (Brutto)
  • Hörakustiker Umsatz je Betrieb in EUR (Brutto)
  • Hörakustiker Umsatz in Tsd. EUR (Brutto)
  • Hörakustiker Umsatz je Betrieb in Tsd. EUR (Brutto)
  • Hörakustiker Absatzkennziffer Index
  • Hörakustiker Nettoumsatz in Tsd. EUR
  • Hörakustiker Nettoumsatz je Betrieb in Tsd. EUR
  • Hörakustiker Umsatz mit Hörgeräten je Einwohner


Weitere produktspezifischen Umsatzkennziffern auf Anfrage wie z.B.

  • White/brown goods
  • Food and beverages
  • Clothing
  • Electrical household appliances
  • Building and do-it-yourself supplies
  • Toys
  • Home textiles
  • Books, newspapers and magazines
  • Living room furniture
  • PBS (paper, office, stationery)
  • Garden supplies
  • Bücher
  • Watches and jewelry

More questions about our data?

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