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Typology | Market data

Sinus Milieus®

Society and target group typology

The Sinus-Milieus® are a social and target group model developed by the market and social research institute Sinus (for more than 40 countries). In microgeography, the Sinus-Milieus are transferred to the geographical area (zip codes, street sections, residential areas, etc.). This means that the Sinus-Milieus can be used particularly well for spatial planning or one-to-one marketing.

*Area level that is directly available for the feature. Further area levels on request.

*Building, County, Municipality, Neighbourhood, Street segment, Zip code, Micro-Zip code

10 Milieu types

  • Conservative-Upscale Milieu
  • Post-material milieu
  • Performer milieu
  • Expeditive milieu
  • Neo-ecological milieu
  • Adaptive-Pragmatic Middle
  • Precarious milieu
  • Consumer Hedonistic Milieu
  • Nostalgic bourgeois milieu
  • Traditional milieu

Typologies of spatial units

These typologies make the spatial-structural division of the BBR transparent. The following area types are available:

*Municipality

Community type

  • Large city > 100,000 inhabitants
  • Medium City
  • Larger small town
  • Small town
  • Rural community
*Municipality

Differentiated community type

  • Large metropolitan city > 500,000 inhabitants
  • Kleine Großstadt < 500.000 Einwohner
  • Larger medium city
  • Smaller medium city
  • Larger small town
  • Small town
  • Rural community
*Municipality

Settlement structure type of region

  • Urban regions
  • Regions with urbanization approaches
  • Rural regions
*Municipality

Settlement structural circle type

  • Large cities without districts
  • Urban circles
  • Rural counties with densification approaches
  • Sparsely populated rural counties
*Municipality

Urban-Rural

  • Urban space
  • Rural area
*Municipality

Community size class

  • over 500.000 inhabitants
  • 200,001 to 500,000 inhabitants
  • 100,001 to 200,000 inhabitants
  • 50,001 to 100,000 inhabitants
  • 20,001 to 50,000 inhabitants
  • 10,001 to 20,000 inhabitants
  • 5,001 to 10,000 inhabitants
  • 2,001 to 5,000 inhabitants
  • Up to 2,000 inhabitants
  • 501 to 1,000 inhabitants
  • 201 till 500 inhabitants
  • 200 and less inhabitants
*Municipality

Spatial planning regions

The spatial planning regions (ROR) are divided into 96 regions. They are based on the planning regions (spatial units of state and regional planning) of the federal states. Federal spatial planning uses the observation and analysis grid and not the federal program regions.

*Municipality

Central classification

  • Upper center
  • Part of an upper-central network
  • Medium-sized center with partial functions of a regional center
  • Part of a medium-sized center with partial functions of a regional center
  • Middle center
  • Part of a medium center
  • Subcenter with partial functions of a medium-sized center
  • Part of a possible middle center
  • Subcenter
  • Part of a subcenter
  • Locations with basic central functions
  • Rural central village
  • Part of a rural central village
*Municipality

Nexiga regional type

The region type describes the central importance, size and location of a Municipality in the Federal Republic of Germany. It represents important, superordinate information on the residential location and is therefore listed here. The following seven regional types are distinguished:

  • Agglomeration
  • Catchment area of metropolitan areas
  • Upper central core cities
  • Upper central catchment area
  • Medium-sized centers of upper-central rank
  • Medium centers and medium-center catchment area
  • Sub/small centers, rural area

Central markets typology

*Municipality

Central markets typology

Nexiga has formed 830 "central markets" in Germany. They consist of large, medium-sized and sometimes small cities as the central location in each case, with assigned neighboring communities as the catchment area. The geographic submarkets do not overlap and were grouped into a total of 27 structural area types:

  1. Metropolises
  2. Industrial cities south
  3. Industrial cities north
  4. Ruhr cities
  5. Labor shortages West
  6. Civil servant/student cities
  7. Shopping/cultural cities
  8. Agglomeration ring
  9. Periphery West Germany
  10. Medium cities south
  1. Medium Cities Northwest
  2. Small towns north
  3. Small towns center/south
  4. Gewerbe-Land-Mitte
  5. Rural West Germany
  6. Rural south
  7. Rural North West
  8. Vacation areas north
  9. Tourism rural west
  10. Spa/Tourism Centers
  1. Industrial cities east
  2. Purchasing/Culture East
  3. Trade East
  4. Middle cities east
  5. Small towns east
  6. Rural East
  7. Vacation East

Residential Field Typology

*Neighbourhood

Residential neighborhood type

Classification of residential neighborhoods into 53 types according to characteristic features.

 
*Neighbourhood

Aggregated residential neighborhood type

Residential neighborhood types aggregated into 28 similar groups.

*Neighbourhood

Residential quarters by status group

  • extremely high status
  • STATUS HIGH
  • Slightly status elevated
  • slightly status weak
  • statusweak
  • extremely status weak

Lifestyle Segmentation

Unique, house-accurate consumer typologies based on more than five million consumers surveyed.

*Building, County, Municipality, Neighbourhood, Street segment, Zip code, Micro-Zip code

Six lifestyle clusters

  • cosmopolitan established
  • Down to earth
  • active center
  • innovative upstarts
  • Beginner consumer
  • material oriented

+ divisible into 63 precise target group segments

More questions about our data?

Are you interested in a specific data characteristic or would you like to learn how it can be used for analyses and with our systems? Please use the contact form without any obligation. We are looking forward to your questions!