Consumption | Market data
The consumption scores describe the affinity of consumers with regard to loyalty cards, installment loans, vacation trips, eco-products and various sales channels. They take on values between 1 and 9. A score of 1 indicates no affinity or a very low affinity, while a score of 9 indicates a very high affinity.
The calculations are based on the results of the lifestyle survey as well as market and media studies. There are also scores with the same characteristics for company car drivers, frequent drivers, vehicle leasing and affinity for natural gas vehicles.
*Area level that is directly available for the feature. Further area levels on request.
*Building, Street segment, Neighbourhood, Municipality, County / Micro postal code, Zip code
Advertising refusal
This characteristic describes the probability of advertising refusal using mailbox stickers in nine classes.
*Building, Street segment, Neighbourhood, Municipality, County / Micro postal code, Zip code
Consumption typology
The consumer typologies describe the influence of the factors eco, price, product novelty/innovation and brand on the decision to purchase consumer goods.
The factors take on values between 1 and 9, with the value 1 having a low influence on the purchase decision.
- Eco
Describes whether the factor of environmental protection or environmental compatibility of the product is decisive when purchasing consumer goods.
- Price
Describes whether price is the decisive factor in the purchase of consumer goods.
- Brand
Describes whether the brand factor is the decisive criterion when purchasing consumer goods.
- Product novelty/innovation
Describes whether it is mainly the product novelty/innovation factor that is decisive in the purchase of consumer goods.
*Building, Street segment, Neighbourhood, Municipality, County / Micro postal code, Zip code
Consumer Affinities
- Affinity for online shopping
Describes how likely it is that products are purchased online. Differentiation according to product groups such as clothing, electronics, furniture, drugstores, etc. is possible.
- Affinity for mail order
Describes the affinity of people at Building to buy products by mail order/catalog.
- Affinity for telephone shopping
Describes the affinity of people in Building to buy products via telephone shopping.
- Affinity for internet shopping
Describes the affinity of people at Building to buy products online.
- Affinity for TV shopping
Describes the affinity of people at Building to buy products via teleshopping.
- Affinity for store shopping
Describes the affinity of people in Building to buy products in stores.
*Building, Street segment, Neighbourhood, Municipality, County / Micro postal code, Zip code
Consummer characteristics
- Affinity for outdoor clothing
Describes the affinity for buying outdoor clothing from well-known brands such as Patagonia, Mammut, Jack Wolfskin etc.
- Affinity for home delivery food
Describes the affinity for having food delivered to Building via a delivery service.
Affinity for loyalty cards
Describes the probability of owning a loyalty card.
- Affinity for installment loans
Describes the affinity for taking out an installment loan.
- Affinity for vacation travel
Describes the affinity for vacation travel.
- Affinity for fitness/wellness
Describes the probability that people in the household practice fitness, e.g. jogging or gymnastics, or have wellness as a hobby.
- Affinity for the environment/ecology
Describes the affinity for environmentally friendly/ecological behavior.
- Affinity for solar systems
Describes the affinity of the residents of a house for the operation or purchase of a solar system in nine classes.
- Affinity for OTC purchases
The OTC purchaser more frequently buys medicines that do not require a prescription (i.e., "over the counter"), such as vitamin preparations or dietary supplements.
Other consummer features
Affinity for habitual buyers
Affinity for indifferent
Affinity for price setters
Affinity for bargain hunters
Affinity for sports activities
Affinity for healthy food