Best locations thanks to correct analysis

Solutions for retail and e-commerce

Go where your customers are.

If you want to know with whom, when, how and where you can do good business, you need detailed information. About target groups, interests, needs and of course about places of residence, commuter movements, catchment areas, store locations and much more.

The solution for retail and e-commerce is called Location Analytics. Gain valuable insights with our extensive data base and analysis expertise: Distinguish whitespots from hotspots, plan locations and store networks, manage your marketing and sales efforts, and identify your expansion potential.

With industry-specific expertise, we offer you special solutions to enrich your CRM data in a targeted manner and answer exactly your questions. The best thing is to act now!

Important questions need the right answers.

Where do which population groups live?
Identify consumption styles and find out where product-specific demand and purchasing power are concentrated.
What potential do existing and new locations have?
Find out everything about catchment areas, pedestrian and traffic frequency, and much more.
Where does cross-selling and upselling make sense?
Draw the right conclusions from your customers' living environment and develop new products and sales opportunities.

Store planners take note - be prepared for the new §EU Building Efficiency Directive.

Which retail location has a high potential for e-charging stations? The installation of charging stations for electromobility at non-residential and residential buildings is becoming more and more mandatory. Prepare an area-wide charging infrastructure and tap the potential needed for market ramp-up. We will help you to do this.

Intelligent site planning: it's best to analyze before expanding.

Find out how an organic food chain ensures healthy growth with intelligent location planning. All relevant information on target groups, potentials, competition, own stores and store catchment areas have been brought together in a clear system. With the great advantage of allowing fine analyses and thus a reliable evaluation of many locations in a short time - whether in Germany or in another country.

Know where your purchasing power is. With our purchasing power map.

The current purchasing power map is a helpful indicator for planning marketing measures and much more. It shows where campaign management makes sense or where locations, advertising measures and sales can be planned efficiently. Purchasing power is used to identify and locate your target groups and ensures precise targeting of advertising, products, prices and sales.

Find locations, plan stores. With Nexiga Marktanalyst online.

Nexiga offers you a quick overview of the relevant location-based data with a web-based geo-information system - especially for the retail sector. With this, whitespots, i.e. "unoccupied areas", as well as incoming real estate offers are checked precisely to the address.

Keeping an eye on the competition. With Germany's comprehensive database of chain stores.

Nexiga Topshops contains information on all chain stores and brands including opening hours in Germany, Austria and soon Switzerland. You can recognize the success factors and make better use of location advantages. In short, they help you to comprehensively analyze markets, better evaluate areas and locations, better assess competitors and place marketing activities in a more targeted manner.

Evaluate location sites on the basis of consumer focal points. and frequency data. The road to your success.

You want to increase your sales area? Your lease is expiring or you are faced with the decision of whether to relocate your store? Then you need an objective measure for sustainable decisions. This is exactly what you can achieve with the help of the Pedestrian Frequency Atlas (PFA) and the Consumer Focus Index (KSI). With a necessary clustering that summarizes and compares "like and like", you identify locations according to real consumer behavior.

Precise and effective to the individual "Customer Centri-CITY".

In many places, frequency in shopping locations is declining, fewer people are on the move in shopping streets and shopping centers, and precise, industry-specific location analysis is becoming increasingly important.

Therefore, use Nexiga's data and analysis expertise to check your planned locations according to your very individual criteria and display them precisely in digital maps. In this way, you quickly obtain relevant information on target groups, potentials, competitors and the factors that are decisive for your product.

Nexiga's market and geodata thus lead to an accurate assessment of each micro-location via intelligent filtering and evaluation of the information. For stationary retail or e-commerce with offline ambitions, this is an indispensable basis for decision-making.

Data

Data is the basis for a successful future. The most important thing here is to enrich your own CRM data with high-quality market and geodata. Gains in knowledge guaranteed.

Systems

Recognize potential, seize opportunities, minimize risks - use our geoinformation systems for maximum location, target group and market insight.

Analyses

Be where your customers are. Sell where your products are needed. Know more wherever you want. Our experienced experts are at your side with suitable analyses.

Use Cases

Knowledge starts here. Our download center contains detailed information on every product. From case studies to data catalogs. Take a look, download.

Questions about our solutions?

Do you need a results-oriented solution for your industry? Are you looking for specific data characteristics or would you like to receive more information? Then simply use our contact form. We are looking forward to your questions!