Purchasing power 2025
Find the potential customers who are interested in your products.
Consumer barometer for market analysis
Once a year, we calculate the forecast purchasing power for the whole of Germany. Nexiga has calculated an increase in the current purchasing power per capitapurchasing power to EUR 29,967 : EUR 2,041 more than in the previous year, an increase of 7%.
In real terms, purchasing power looks different due to the current crises and significantly higher prices in people's wallets. Ongoing inflation directly influences the development of purchasing power and plays a decisive role in determining the real value of money in the hands of consumers.
When inflation rises, purchasing power decreases, as the same amount of money can buy fewer products or services. Germans have had to accept real wage losses since 2021.In 2024, the average inflation rate in Germany was 2.2% and therefore significantly lower than in previous years: in 2023 it was 5.9% and in 2022 even 6.9%. This decline signals a normalization after the exceptionally high inflation rates of previous years.
The current growth is only 0.9% below the record value of 2024 (+7.9%), the strongest growth year since the turn of the millennium. After years of stable inflation and moderate wage increases, purchasing power growth accelerated from 2022 (+4.6%) and peaked in 2024. Growth will also remain high in 2025, but will be slightly below the previous year's figure.
Commitment to successful marketing
- Campaign management Plan sites, advertising activities and sales more efficiently.
- Target group analysis Identification and localization of your target groups for precise targeting of advertising, products, prices and sales.
- New customer acquisition Targeted approach to new customers through knowledge of customers with purchasing power.
Dashboard on current purchasing power in Germany in 2025
Manage customer management more efficiently and plan locations, advertising and sales effectively. As an important indicator, knowledge of the forecast purchasing power for the whole of Germany in 2025 can be incorporated directly into the planning of marketing and sales activities and used for micro-geographical (more detailed) area levels.
Regional distribution of purchasing power
The current evaluation, which shows purchasing power 2025 for the whole of Germany at Municipality shows the regional distribution of purchasing power.
Purchasing power is particularly high in and around the major cities. The municipalities with the highest purchasing power extend in a crescent shape through the west of Germany, from Hamburg to Hanover and the Rhine region with Düsseldorf, the Rhine-Main area around Frankfurt, the Stuttgart region and the Munich area.
The municipalities with the highest purchasing power in 2025 will once again be Grünwald near Munich (comparative index 246.8) and Wohltorf near Hamburg (206.4). Königstein im Taunus (190.7) has to cede third place to Pullach i. Isartal (191.1). The inhabitants there have around twice as much purchasing power as the national average.
The east-west difference remains stable
As in the previous year, the "poorest" municipalities include Zittau in Saxony (83.6), Wolgast in Mecklenburg-Western Pomerania (84.5) and Prenzlau in Brandenburg (85.7), all of which are located in the new federal states. However, municipalities in western Germany are also included in this group with low purchasing power. These include cities such as Giessen in Hesse (81.2) and Germersheim in Rhineland-Palatinate (84.1). Trier (84.9) and Bremerhaven (85.9) are also among the cities with low purchasing power.
There is still a difference between the West, which has greater purchasing power, and the East. After the municipalities in eastern Germany have caught up year on year, the difference in purchasing power will remain stable in 2025.
