Category: Site planning

Zentrale Märkte und Einzugsgebiete

In Deutschland gibt es aktuell 10.993 Städte und Gemeinden. Die Städte haben mit ihren Einrichtungen und Angeboten – von der öffentlichen Verwaltung bis zu diversen Einkaufsmöglichkeiten

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Nexiga Topshops Update 2023

With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.

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Geocodierung oder Geokodierung?

Maßgeblich für die Geocodierungs-Qualität sind die Vollständigkeit der zugrundeliegenden Referenzdateidatei sowie die Lagegenauigkeit der verwendeten Koordinaten. Somit ist die „Schreibweise“ von Adressen ein wichtiger Bestandteil

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Fast highway and fast charging?

Freeways are the main arteries in the road network and often allow people to get around relatively quickly and safely. In the age of e-mobility, the accessibility and availability of fast charging stations along the highways is important for

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Nexiga Marktanalyst Pro builds on ArcGIS Pro

Nexiga Market Analyst Pro is the professional desktop solution for spatial GIS applications for perfect processing of geomarketing or location intelligence questions, (geo) data with a geographic information system. The basic software ArcMap (ArcGIS Desktop

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Understanding visitor flows. Find locations.

The question of where is the all-important question and, when it comes to location planning, belongs in every strategic toolbox. In order to determine potentials around a location, to better understand the target group in the catchment area or to keep an eye on the competition in the surrounding area, it requires data with spatial reference. Here, the more granular the level on which the detailed analysis is based, the more well-founded the findings about locations and their catchment areas. In addition to marketing-specific data such as socio-demographic and consumption-related information, data that reveals more about frequencies and visitor flows at a location is also of the utmost importance.

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Location analysis city: Dessau to-go? 

Metropolitan regions, economically strong individual locations and major cities with universities and colleges, but also some secondary locations without metropolitan character, are affected by the increased demand for housing. But is this the case in all cities?

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