Freeways are the main arteries in the road network and often allow people to get around relatively quickly and safely. In the age of e-mobility, the accessibility and availability of fast charging stations along the highways is important for
Nexiga Market Analyst Pro is the professional desktop solution for spatial GIS applications for perfect processing of geomarketing or location intelligence questions, (geo) data with a geographic information system. The basic software ArcMap (ArcGIS Desktop
The question of where is the all-important question and, when it comes to location planning, belongs in every strategic toolbox. In order to determine potentials around a location, to better understand the target group in the catchment area or to keep an eye on the competition in the surrounding area, it requires data with spatial reference. Here, the more granular the level on which the detailed analysis is based, the more well-founded the findings about locations and their catchment areas. In addition to marketing-specific data such as socio-demographic and consumption-related information, data that reveals more about frequencies and visitor flows at a location is also of the utmost importance.
Metropolitan regions, economically strong individual locations and major cities with universities and colleges, but also some secondary locations without metropolitan character, are affected by the increased demand for housing. But is this the case in all cities?
In the age of digitization, the personal visit to the financial institution has become a rarity. We took a closer look at how this affects the locations and branches of the savings banks over time. The trend is clearly discernible.
Update Austria: More than 43,500 top store addresses for Austria show the spatial distribution of chain stores from the retail, automotive and hospitality sectors, as well as hotels/tourism, pharmacies, parcel stores and finance/insurance. These points of interest (POI) identify sales hotspots and support meaningful location and competition analyses.
The future of office real estate is uncertain in times of increased home office use. Some industries are reducing office space, while others need more space. Mixed forms of home office and office are likely to become established. In the office of the future, workplaces will no longer be person-based, but task-based.
Nexiga Market Analyst online, the flexible web-based geo-information system, has been immersed in an optimized design. Sometimes it's the little things that improve the user experience.
Climate point: E-car. Registration figures are rising, but can the charging infrastructure keep up? As "data e-mobility experts", we have therefore made some calculations on this based on our current charging station cadastre and the latest registration figures for e-vehicles. Our dashboard shows you the current development.
Location planning in e-commerce: Retailers who have previously offered their products exclusively online are opening stationary stores in selected city centers and with additional purchases from traditional stores. Recently, the so-called ROPO effect could also be observed in the example of a major player in furniture retailing: Home24 found Butlers. Purchase decisions are forced by Internet research, and the products are put "on show" in stationary retail.
Nexiga GmbH
Mozartstr. 4-10
53115 Bonn
© 2023 Nexiga GmbH | Sitemap | Imprint | Privacy | Terms & Conditions