Nexiga Market Analyst Online is a web-based tool for analyzing and visualizing location and market data. Through a clearly structured interface, users can explore and evaluate relevant information directly on the map.
To give it the user-friendly touch it needs,Nexiga Marktanalyst Onlinehasnowbeen given a modern visual makeover. And for those already familiar with it, all features remain in their usual places.
The application runs entirely in the browser; no installation is required, and you can get started right away at any time.
Nexiga Marktanalyst Online may not have been around for 40 years like we have, but it has been an integral part of the Marktanalyst family since 2017 and benefits from years of market experience. This is one reason why it is constantly being refined, both visually and functionally.
In this new version, the content and features remain largely the same, but they are organized more clearly and are easier to access. The intuitive user interface and improved navigation are a definite plus.
Data can be flexibly combined and displayed both visually on the map and in tabular form. Different map views and layers help users quickly identify spatial relationships.
It offers practical functions within aflexible web-based geographic information system. It combines many helpful features that allow you to quickly identify or evaluate specific locations for any business or industry with just a few clicks.
Modern user interface
The redesign has modernized the user interface in particular, resulting in a noticeable improvement in usability. At the same time, the new Marktanalyst Online offers expanded options for creating custom thematic maps.
The former “Select Features” function has been reorganized under the term “Symbolization” and integrated into a simplified, more intuitive user interface. In addition, the application enables more in-depth interaction with the map, thereby providing greater flexibility in analysis.
By the way, blue is one of the Germans’ favorite colors. Although the color blue has a cool and reserved effect, it nevertheless—or perhaps precisely because of this—symbolizesclarityandconsistency.
How does it work? It's very simple.
You can create a location analysis without the need for a complex local installation or extensive expertise in geomarketing and location intelligence—though we’re always happy to assist with any questions or help you get started.
Nexiga Marktanalyst Onlineis particularly well-suitedforvisualizing internal and externaldataand for familiarizing yourself with the many capabilities of a geographic information system (GIS).
The extensive and detailed background maps (including street and aerial maps) come from the ArcGIS online platform of our technology partner Esri. These can be changed at will. All settings for the map display can be made in the navigation area on the left side: Which layers are visible, which background map is used, the legend automatically adapts to the display and explains which color stands for which value range. In the color selection you are thus absolutely free and can adjust the display view entirely to your personal taste.
Data - already included and available for purchase
The underlying market data are presented clearly in a tabular view (attribute table) and provide structured access to all relevant information.
At the same time, the data is directly linked to the map view, so details about individual objects can be accessed immediately. This provides a consistent and well-integrated data foundation for analysis.
Integration ofspecific datais available upon request, such as theNexiga Topshops, which Sinus Milieus® or foot traffic.
Site Evaluation Made Easy
A quick site assessmentwith meaningfulresults.
Market Analyst Online enables the analysis of key location factors such as population and household figures, average purchasing power, and the level of competition in the surrounding area.
In addition, customer potential around existing or planned locations can be thoroughly assessed. Your own address data can be easily imported, automatically geocoded, and visualized directly on the map, as well as integrated into the analysis.
