Nexiga data finder

Know more, achieve more. More certainty for successful strategies.

Data index

Market data

Geo data

Special data

Die passenden Daten für Ihre Marktfragen

Data. Search. Select. Request.

Nexiga Daten-Suchportal

 

Zielgruppen verstehen, Standorte bewerten, Marktpotenziale erkennen: Die Daten entdecken, die Ihre Planung voranbringen.

 

Das Nexiga Daten-Suchportal bietet Ihnen einen Überblick über unser Angebot an Markt-, Geo- und Spezialdaten – von Haushalten und Kaufkraft über Gebäude und Flurstücke bis hin zu branchenspezifischen Informationen für Energie, Telekommunikation oder Automotive.

Gewünschtes Datenmerkmal in die Suchmaske eingeben.

Suchen Sie direkt nach einem Merkmal oder stöbern Sie in den Themenbereichen. Bei jedem Merkmal erfahren Sie, auf welchen räumlichen Ebenen die Daten verfügbar sind.

 

Auf Grundlage unseres gesamten Häuserbestandes mit rund 29 Millionen Gebäuden in Deutschland umfasst die Nexiga-Datenbasis rund 23,5 Millionen bestätigte Gebäudeadressen in Deutschland.

 

Für etwa 22 Millionen dieser Gebäude stehen bis zu 500 Merkmale mit insgesamt bis zu 1.000 Merkmalsausprägungen zur Verfügung. und über 500 Merkmalen bieten wir Ihnen die Informationen, die Sie für die qualitative Analyse Ihres Marktes benötigen.

 

In addition to basic information such as the number of households and trades, the spectrum ranges from sociodemographic (e.g. household size, gender, age groups) to economic (purchasing power, company size, etc.) and sales psychology (product affinity, consumer behavior, etc.) characteristics - whether at official, postal or house level.

 

Alle Nexiga-Daten gibt es auch auch als Datenkatalog zum Durchblättern (PDF).

To the data catalog

Ihr gewünschtes Merkmal oder die passende Gebietsebene ist nicht dabei? Sprechen Sie uns an. Wir beraten Sie zu weiteren Daten und individuellen Anpassungen für Ihre Fragestellung.

Data protection included

In the interest of our customers, it is a matter of course for us to always meet all legal data protection requirements when researching and processing data and, for example, to anonymize personal data. In accordance with the German Data Protection Regulation (DSGVO), all data is thus processed and evaluated anonymously and thus non-personally.

What you can use Nexiga data for...

Well-founded geomarketing knowledge is by far not only of interest to marketing and sales managers in a company. Management and executives also benefit from precise data and analyses "on demand". With this knowledge, the opportunities and risks of strategic decisions in many areas can be realistically assessed and calculated as alternatives.

Site planning

  • Detection of "white spots"; determination of optimal locations for branches and store openings
  • Optimization of administration, production, warehouse, delivery points, self-service center, etc.

 

You can also learn more about location planning in our blog.

Customer Management

  • Targeted control of CRM measures
  • ongoing updating of own addresses
  • Enrichment with qualifying features
  • Verification of target group types, etc.
  • Scoring
  • Customer segmentation

Advertising

  • Effective campaign planning and media selection
  • Avoidance of wastage
  • Localization of affine households
  • Determination of potential for direct, household advertising
  • Out-of-Home Media
  • Address management
  • One -to-One Marketing etc.

Management

  • Assessments of company performance and market potential
  • Minimization of investment risks
  • more efficient market cultivation
  • confident decision making
  • more market transparency

Distribution/Sales

  • Selection of suitable areas and locations according to sales potential
  • Localization of up- or cross-selling potential, for example
  • Selection of best routes for field service

Controlling

  • Monitoring of company and sales performance based on actual market potentials
  • Uncovering company-wide savings potential

Logistics

  • Optimized planning of delivery and sales tours
  • Precise consideration of warehouses and delivery targets

Network/supply planning

  • Demand-driven routing of supply and delivery networks
  • Coordination with existing branch networks
  • Expansion of networks (energy, telecommunications, etc.)

Production

  • Identify market opportunities and demand for current offerings as well as in product development/launches

Product positioning

  • Orientation to market potential for the adaptation of products
  • Prices and product ranges to meet regional needs

Personal

  • More targeted demand planning oriented to the chances of success of products and services

Market research

  • Transfer of concrete regional characteristics or survey results to selected areas or places