Sociodemographics | Market data
Sociodemography is the statistical study and analysis of the social and demographic characteristics of the population. These include age, gender, ethnicity, education, income and marital status. In combination, it provides valuable information about potential customers and their needs.
*Area level that is directly available for the feature. Further area levels on request.
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Social class
This variable incorporates a wide range of information on the income situation from various sources, such as data on household income, occupation or level of education in combination with data on development structure, purchasing power and residential location. Households of the lower, middle and upper classes as well as their intermediate categories are shown. The dominant social class at the house level is divided into the following five classes:
- Upper class
- Upper middle class
- Middle class
- lower middle class
- Underclass
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Age
The dominant age of the occupants of a house (usually the age of the head of the household) is described in six age classes:
- Until 30 years
- 31 till 40 years
- 41 to 50 years
- 51 to 60 years
- 61 to 70 years
- over 70 years
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Family structure
Family structure describes the proportion of singles, couples and families with children at the house level in seven classes:
- Singles
- rather singles
- mixed/couples with singles
- mixed/pairs
- mixed/couples with families
- rather families with children
- Families with children
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Share of foreigners
The percentage of foreigners living on a street is divided into the following categories:
- No foreigners
- below-average number of foreigners
- Average number of foreigners
- Above-average number of foreigners
- very many foreigners
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Profitability
This variable explains the liquidity of residents at the street segment level, taking into account data on purchasing power and payment behavior. It takes on the following characteristic values:
- Very low profitability
- below-average profitability
- average profitability
- above-average profitability
- Very high profitability
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Share of titleholders
The percentage of academic title holders (Prof., Dr., etc.) in a street is classified as follows:
- 0 %
- over 0 - 1 %
- over 1 - 2 %
- over 2 - 3 %
- above 3 - 4
- above 4 - 5
- over 5 %
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Affinity for home ownership in 9 classes
This characteristic describes the affinity of people who are more likely to buy a Building or apartment. The probability of ownership is output in 9 classes from 1 - very low affinity to 9 - very high affinity.
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Affinity for Being At Home
The characteristic describes the probability of people who spend a lot of time at home. The probability is given in 9 classes from 1 - very low affinity to 9 - very high affinity.
*Building, Street segment, Neighbourhood, Municipality / Micro postal code, Zip code
Mail order activities
This characteristic describes the incidence of household mail-order activity at the street segment level and is described in the following four specifications:
- 1 - high
- 2 - lifted
- 3 - average
- 4 - low