Sociodemographics | Market data
*Gebietsebene, die zum Merkmal direkt lieferbar ist. Weitere Gebietsebenen auf Anfragen.
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Social class
This variable incorporates a wide range of information on the income situation from various sources, such as data on household income, occupation or level of education in combination with data on development structure, purchasing power and residential location. Households of the lower, middle and upper classes as well as their intermediate categories are shown. The dominant social class at the house level is divided into the following five classes:
- Upper class
- Upper middle class
- Middle class
- lower middle class
- Underclass
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Age
The dominant age of the occupants of a house (usually the age of the head of the household) is described in six age classes:
- Until 30 years
- 31 till 40 years
- 41 to 50 years
- 51 to 60 years
- 61 to 70 years
- over 70 years
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Family structure
Family structure describes the proportion of singles, couples and families with children at the house level in seven classes:
- Singles
- rather singles
- mixed/couples with singles
- mixed/pairs
- mixed/couples with families
- rather families with children
- Families with children
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Share of foreigners
The percentage of foreigners living on a street is divided into the following categories:
- No foreigners
- below-average number of foreigners
- Average number of foreigners
- Above-average number of foreigners
- very many foreigners
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Profitability
This variable explains the liquidity of residents at the street segment level, taking into account data on purchasing power and payment behavior. It takes on the following characteristic values:
- Very low profitability
- below-average profitability
- average profitability
- above-average profitability
- Very high profitability
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Share of titleholders
The percentage of academic title holders (Prof., Dr., etc.) in a street is classified as follows:
- 0 %
- over 0 - 1 %
- over 1 - 2 %
- over 2 - 3 %
- above 3 - 4
- above 4 - 5
- over 5 %
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Mail order activities
This characteristic describes the incidence of household mail-order activity at the street segment level and is described in the following four specifications:
- 1 - high
- 2 - lifted
- 3 - average
- 4 - low
*Gebäude, für die Datenebene Kreis, Gemeinde, Wohnquartier, Straßenabschnitt, PLZ, Mikro-PLZ
Affinity for home ownership in 9 classes
This characteristic describes the affinity of people who are more likely to buy a Building or apartment. The probability of ownership is output in 9 classes from 1 - very low affinity to 9 - very high affinity.
Building, for data level County, Municipality, Neighbourhood, Street segment, Zip code, Micro-Zip code
Affinity for Beeing At Home
Das Merkmal beschreibt die Wahrscheinlichkeit von Personen, die viel Zeit zuhause verbringen. Die Wahrscheinlichkeit wird in 9 Klassen von 1 – sehr niedrige Affinität bis 9 – sehr hohe Affinität ausgegeben.