Our mission
We love the world with all its spatial facets.
Understanding the world. In all dimensions.
We have one big and clear goal: to help companies understand the world. That's why we describe it in as much detail and as spatially as possible, make complex relationships vivid, and passionately fathom the secrets hidden in the depths of data streams.
This gives our customers exactly the information they need to align target groups, locations, needs and messages and to master complex challenges.
We don't just deliver results, we let them speak - in three-dimensional, pictorial and transparent representations. After all, the world is just as spatial. It is important to us that we assume social and ecological responsibility.
Persönliche Beratung, individuelle Lösungskonzepte, höchste Ansprüche an Qualität und Verlässlichkeit unserer Produkte sowie eine große Flexibilität machen uns so leistungsstark – und zu einem der Marktführer im Geomarketing.
Die Zufriedenheit unserer Kunden bestätigt uns darin, wertvolle Informationen und Handlungsempfehlungen für Marketing, Business- und Vertriebsaktivitäten, Strategie und tägliche Fragestellungen zu liefern und spornt uns an, immer neue Wege zu gehen.
We use our know-how, experience and innovative strength every day to continually refine the quality of our data, analyses and recommendations for action and to deliver outstanding results. Uncompromising reliability and maximum customer benefit are our central concerns.
Our customers are as diverse as the issues they face. Corporations and chain stores trust us just as much as medium-sized companies from all industries, for example retail, telecommunications, energy and real estate.
1982 Start as Geo-Daten GmbH in the field of election research. 1986 Creation of the first continuous microgeographic grid of all electoral districts in the Federal Republic of Germany, 2005 Introduction of the geoinformation system Marktanalyst and 2011 of the associated web application. 2014 Renaming of infas geodaten to Nexiga. Today: Always ready for tomorrow!
Qualität und Vertrauen seit über 40 Jahren
Als ein führender Anbieter von Location Intelligence Lösungen und innovativem Geomarketing – unterstützt Nexiga seit über 40 Jahren Unternehmen erfolgreich in der Planung und Bewertung von Vertriebs- und Versorgungsgebieten, Standorten und Filialen sowie der Segmentierung und Profilierung von Kunden und Zielgruppen. Mithilfe des vielschichtigen Datenportfolios, der intelligenten Analysemethodik sowie mit passgenauen Software-as-a- Service-Lösungen, bietet Nexiga jedem Unternehmen umfangreiches Wissen für differenzierte Marketing- und Vertriebsstrategien.
With an extensive microgeographical database, Nexiga has both cross-industry features such as purchasing power, residential environment and socio-demographics for segmenting and profiling customers and target groups, as well as industry-specific information such as house-specific broadband and mobile phone availability, house perimeters and building heights for 5G and broadband expansion. Nexiga's geographic information system (GIS) provides suitable solutions for complex problems in the presentation and analysis of location-based information.
With the Nexiga Market Analyst, facts are quickly made visible to the user. Different catchment areas can be flexibly simulated using corresponding functions and information, thus providing many different perspectives on a "location". By refining internal customer data with external spatial information, a meaningful picture of the property and its surroundings is created.
The company is a member of the GSG GENII Software Group(www.gsg-genii.com), which offers leading, industry-specific software solutions and services for medium-sized companies and public administrations. With its industry expertise and personal customer relationships, the group is a trusted partner and expert advisor to its customers. It guides its customers through digitalization and ensures that they are equipped for the future in a volatile environment.
GENII is based in Munich and has around 2,800 employees and a turnover of approximately 400 million euros. GENII is backed by Bregal Unternehmerkapital and Elvaston.
Questions about our solutions?
Do you need a results-oriented solution for your industry? Are you looking for specific data characteristics or would you like to receive more information? Then simply use our contact form. We are looking forward to your questions!
