Our mission
We love the world with all its spatial facets.
Understanding the world. In all dimensions.
We have one big and clear goal: to help companies understand the world. That's why we describe it in as much detail and as spatially as possible, make complex relationships vivid, and passionately fathom the secrets hidden in the depths of data streams.
This gives our customers exactly the information they need to align target groups, locations, needs and messages and to master complex challenges.
We don't just deliver results, we let them speak - in three-dimensional, pictorial and transparent representations. After all, the world is just as spatial. It is important to us that we assume social and ecological responsibility.
As a leading provider of location intelligence solutions and innovative geomarketing, Nexiga has been successfully supporting companies in the planning and evaluation of sales and service areas, locations and branches as well as the segmentation and profiling of customers and target groups for over 40 years. With the help of its multi-layered data portfolio, intelligent analysis methodology and customized software-as-a-service solutions, Nexiga offers every company comprehensive knowledge for differentiated marketing and sales strategies.
With an extensive microgeographical database, Nexiga has both cross-industry features such as purchasing power, residential environment and socio-demographics for segmenting and profiling customers and target groups, as well as industry-specific information such as house-specific broadband and mobile phone availability, house perimeters and building heights for 5G and broadband expansion. Nexiga's geographic information system (GIS) provides suitable solutions for complex problems in the presentation and analysis of location-based information.
With the Nexiga Market Analyst, facts are quickly made visible to the user. Different catchment areas can be flexibly simulated using corresponding functions and information, thus providing many different perspectives on a "location". By refining internal customer data with external spatial information, a meaningful picture of the property and its surroundings is created.
The company is a member of the GSG GENII Software Group(www.gsg-genii.com), which offers leading, industry-specific software solutions and services for medium-sized companies and public administrations. With its industry expertise and personal customer relationships, the group is a trusted partner and expert advisor to its customers. It guides its customers through digitalization and ensures that they are equipped for the future in a volatile environment.
GENII is based in Munich and has around 2,400 employees and a turnover of around 340 million euros. GENII is backed by Bregal Unternehmerkapital and Elvaston.
As individual as your company.
Personal consulting, individual solution concepts, highest demands on quality and reliability of our products as well as great flexibility make us so powerful - and one of the market leaders in geomarketing. The satisfaction of our customers confirms our ability to provide valuable information and recommendations for marketing, business and sales activities, strategy and daily issues, and spurs us on to constantly break new ground.
We use our know-how, experience and innovative strength every day to continually refine the quality of our data, analyses and recommendations for action and to deliver outstanding results. Uncompromising reliability and maximum customer benefit are our central concerns.
Our customers are as diverse as the issues they face. Corporations and chain stores trust us just as much as medium-sized companies from all industries, for example retail, telecommunications, energy and real estate.
1982 Start as Geo-Daten GmbH in the field of election research. 1986 Creation of the first continuous microgeographic grid of all electoral districts in the Federal Republic of Germany, 2005 Introduction of the geoinformation system Marktanalyst and 2011 of the associated web application. 2014 Renaming of infas geodaten to Nexiga. Today: Always ready for tomorrow!
Questions about our solutions?
Do you need a results-oriented solution for your industry? Are you looking for specific data characteristics or would you like to receive more information? Then simply use our contact form. We are looking forward to your questions!
