Category: Target groups

Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.