Category: Target groups

Purchasing power 2024 increases by around EUR 2,000 per inhabitant 

The increase in purchasing power in recent years was halted by the Corona pandemic. Now the purchasing power of Germans per capita is rising again - but only nominally. The challenge for companies and consumers will remain in 2022 due to additional crises. What does this mean in detail or specifically for your Municipality ?

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Cost of living Purchasing power

The cost of living varies greatly

Life is expensive in the German metropolises. According to a recent study, the cost of living in Germany varies considerably from region to region. A key factor in this is the

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Nexiga Topshops Update 2023

With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.

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Fast highway and fast charging?

Freeways are the main arteries in the road network and often allow people to get around relatively quickly and safely. In the age of e-mobility, the accessibility and availability of fast charging stations along the highways is important for

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Purchasing power 2023 rises sharply

The increase in purchasing power in recent years was halted by the Corona pandemic. Now the purchasing power of Germans per capita is rising again - but only nominally. The challenge for companies and consumers will remain in 2022 due to additional crises. What does this mean in detail or specifically for your Municipality ?

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Time for affordable luxury 

For a long time now, people have been trying to draw conclusions about the overall economic situation on the basis of everyday observations. At present, for example, we are once again hearing more frequently about the so-called lipstick index. This indicator was

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