Category: Target groups

New trends in consumer behavior

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

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Flourishing prospects: Market potential for innovative garden tools

Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.

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Woman sustainable in the garden

LOHAS - sustainable lifestyle

Everything to do with Building, has been available from Nexiga for four decades. Since the 1980s, the Building has been the subject of area-specific investigations. It is the factual basis for the data and analysis world and has already delivered successful results to many planning and evaluations.

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Location Intelligence Services Visual

Location intelligence services as a cloud solution

Everything to do with Building, has been available from Nexiga for four decades. Since the 1980s, the Building has been the subject of area-specific investigations. It is the factual basis for the data and analysis world and has already delivered successful results to many planning and evaluations.

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Purchasing power 2024 increases by around EUR 2,000 per inhabitant 

The increase in purchasing power in recent years was halted by the Corona pandemic. Now the purchasing power of Germans per capita is rising again - but only nominally. The challenge for companies and consumers will remain in 2022 due to additional crises. What does this mean in detail or specifically for your Municipality ?

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Cost of living Purchasing power

The cost of living varies greatly

Life is expensive in the German metropolises. According to a recent study, the cost of living in Germany varies considerably from region to region. A key factor in this is the

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