
Ethnomarketing: Understanding target groups. Reaching diversity.
The number of people from Central and South America in Germany is rather low compared to other regions of origin such as Europe or Asia and officially comprises
The number of people from Central and South America in Germany is rather low compared to other regions of origin such as Europe or Asia and officially comprises
The increase in purchasing power in recent years was halted by various crises. What does this mean in detail or specifically for your Municipality ?
With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.
Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.
Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.
Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.
Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.
Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.
Locked In - Trapped in the housing market Residential rents are a key factor in various aspects of location planning and market monitoring. Rising rents can lead to gentrification,
What data does the census provide? It's already been a few days since the latest census data was published. But you could say that "current" is the
Everything to do with Building, has been available from Nexiga for four decades. Since the 1980s, the Building has been the subject of area-specific investigations. It is the factual basis for the data and analysis world and has already delivered successful results to many planning and evaluations.
Everything to do with Building, has been available from Nexiga for four decades. Since the 1980s, the Building has been the subject of area-specific investigations. It is the factual basis for the data and analysis world and has already delivered successful results to many planning and evaluations.
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