Category: Target groups

November - the hot month for insurers

Ina Wagner November 6, 2025

November is hot - at least when it comes to taking out car insurance. This is the month when most drivers have to decide whether to remain loyal to their insurance company or accept a supposedly cheaper offer. Interestingly, the market leader in this segment took over some shares in a well-known garage chain this summer. What is behind this and in which regions do citizens spend more money on car insurance than elsewhere?

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Retail park - central pillar of local supply

Jochen Wetzel October 6, 2025

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

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Labubu in Germany: Collecting fever is back

Dirk Schneider September 8, 2025

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

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Branch network comparison hearing acoustics - best agers are booming

Jochen Wetzel July 22, 2025

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

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Nexiga Topshops Update

Ina Wagner January 7, 2025

With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.

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Target groups change

Jochen Wetzel December 11, 2024

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

Read more "

New trends in consumer behavior

Jochen Wetzel October 15, 2024

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

Read more "

Flourishing prospects: Market potential for innovative garden tools

Jochen Wetzel August 26, 2024

Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.

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