Category: Target groups

Labubu in Germany: Collecting fever is back

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

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Branch network comparison hearing acoustics - best agers are booming

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

Read more "
Location Intelligence, Data, Analytics, Systems

The Three Pillars of Modern Location Intelligence

At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.

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Target groups change

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

Read more "

New trends in consumer behavior

Industry is the largest energy consumer in Germany, but private households are right behind. They use the majority of their energy to heat apartments and houses. Despite improved insulation in recent decades, energy demand continues to rise as living space increases.

Efficient energy planning can be supported by the Nexiga heat demand map, which shows the heat demand in detail down to street level.

Read more "

Flourishing prospects: Market potential for innovative garden tools

Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.

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Woman sustainable in the garden

LOHAS - sustainable lifestyle

Everything to do with Building, has been available from Nexiga for four decades. Since the 1980s, the Building has been the subject of area-specific investigations. It is the factual basis for the data and analysis world and has already delivered successful results to many planning and evaluations.

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