Potential analysis

Hot November for car insurance

November is hot - at least when it comes to taking out car insurance. This is the month when most drivers have to decide whether to remain loyal to their insurance company or accept a supposedly cheaper offer.


Interesting: The market leader in this segment acquired some shares in a well-known garage chain this summer. What is behind this and in which regions do citizens spend more money on car insurance than elsewhere?

Entry at Pitstop

It was announced back in July that the HUK-COBURG insurance group was acquiring a stake in the Pitstop garage chain. Initially with a share of a good 25%, the antitrust authorities still have to give their approval. The group also includes the market leader in the motor vehicle insurance segment, with currently more than 13 million contracts. It has been outpacing the competition for over a decade.


Pitstop offers with more than 300 branches in more than 200 cities, Pitstop offers a comprehensive range of automotive services. Last year marked the 50th anniversary was celebrated: The first Pitstop branch was opened, according to according to its own 1971 opened in Berlin. The first expansion phase also took place in the Berlin area. Today, the company is represented from Flensburg to Constance. The smallest Municipality according to our evaluation is Roggentina suburb of Rostock, with less than 3,000 inhabitants.


The partial takeover of Pitstop is intended to further develop HUK-Coburg into a full-service provider for everything to do with vehicles, as the first point of contact for everything to do with individual mobility. As a logical step, the Pitstop workshops will be included in the range of services offered by the car service network, expanding it to around 450 workshops.


The HUK-COBURG Management Board spokesman summarizes the strategy: "The planned investment in pitstop is a further step in the expansion of our HUK mobility service offering. This will bring us even closer to our customers in the growing mobility market.


At Nexiga, we are also a full-service provider, but for geomarketing and location intelligence, and we naturally ask ourselves exciting questions about this. For example: How many cars or new car registrations are there in the direct vicinity of the Pitstop branches? What about car insurance premiums? After all, geographical proximity plays a key role in customer relationships of this kind.

New car potential and motor vehicle insurance

To analyze the potential, we first selected the Pitstop stores from our Topshops database and compiled the relevant market data from the Automotive/PKW data package on the basis of the nationwide postal code areas (Zip code).


As a simple assumption, the catchment area of the stores was initially set at a distance of 5 km. In a further step, all cut Zip code in these radii were evaluated. The result is impressive: the location of the Pitstop sites reaches around 2,300 Zip code areas, about 28% of all areas nationwide. More than 20.6 million cars are registered in these areas, which corresponds to a share of about 42% (48.2 million cars nationwide). Moreover, with more than 1.4 million new passenger car registr ations, nearly 50% of all new registrations for 2021 will be achieved.


In addition to the spatial distribution of Pitstop branches, our map (PDF) shows the Zip code with more than 2,000 new car registrations, which have a high absolute potential. The size of a Zip code plays a decisive role here.

In addition, the distribution of household contributions to motor vehicle insurance (as an index value, the average of Germany corresponds to the value 100) is shown at the level of the municipalities. There is a correlation here with general purchasing power. Particularly in the suburbs of the metropolises (around Munich, Frankfurt/Main-Taunus, Hamburg's environs), people often drive expensive cars, which are insured at correspondingly high rates.

Market data on cars and insurance

Let's take a look at our Automotive market data package.


Various indices are calculated at the house level on the basis of fine-grained information from the Federal Motor Transport Authority (official registration figures according to various criteria). Another characteristic describes which passenger car segmenthas the most registrations in an area unit. One of 11 named segments is output for each territorial unit.


We also provide extensive data for the Finance and Insurance segment at various geographical levels, e.g., financial type. Matching and exclusively trustworthy market data and geodata provide valuable information about markets and target groups.

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