Data that makes the difference - at the perfect sales time
November is the time to switch car insurance providers. Millions of drivers review their policies, compare rates and decide on new providers. For insurers' marketing, this is the decisive phase of the year for attracting customers.
But other insurance products also have their seasonal peak: travel insurance during the vacation season, household contents and home insurance in the fall or pension and life insurance at the end of the year.
Seasonal customer patterns that can be used strategically significantly increase the closing rate. Appropriate and trustworthy market data and geodata provide valuable information about markets and target groups.
Examples: Think seasonally - act based on data
- Car insurance (October/November): Highest willingness to switch, optimal contact time.
- Travel insurance (summer/winter): Ideal timing for cross-selling offers before vacation periods.
- Household contents & homeowners insurance (fall): Increasing risk perception, high willingness to provide advice.
- Life & pension insurance (year-end): Targeted use of year-end and tax optimization motives.
Seize the right moment with Nexiga data
Successful sales strategies are based on precise data knowledge. Nexiga's extensive data and geo portfolio enables insurers not only to find target groups, but also to understand them even better.
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Sinus-Milieus® reveal how people think, act and live - from security-oriented families to digital-savvy urbanites.
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Fine-grained market and potential data show where customers with a high probability of concluding a contract or switching live.
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Data enrichment in the Nexiga portal is practical: simply upload customer data, select suitable characteristics from a diverse data matrix and automatically enrich your own CRM - from socio-demographics and purchasing power to consumer preferences.
The result: a complete, data-rich customer profile that enables precise target group analysis for insurers - without complex IT processes.
Seasonal opportunities such as November, the month for changing cars, become data-based sales successes.
Automotive market data package
Various indices are calculated at the house level on the basis of fine-grained information from the Federal Motor Transport Authority (official registration figures according to various criteria). Another characteristic describes which passenger car segmenthas the most registrations in an area unit. One of 11 named segments is output for each territorial unit.
We also provide extensive data for the finance and insurance segment at various geographical levels, e.g. financial type.
The right time is crucial
With data enrichment and target group analysis from Nexiga, insurers can recognize when customers are ready to buy - and how to reach them most effectively.
Whether motor vehicle, household contents or life insurance: the right target group at the right time of year, in the right place, with the right insurance message.
