Market data for highest quality standards
Economical and efficient for customers and sales
Market data offers knowledge down to the smallest detail
Our unique market data database provides you with exactly the knowledge you need to answer your specific questions. Our microgeographic market information reflects a broad data portfolio, on population, target groups, residential quarters, employees and much more.
Nexiga offers you this market data in the highest quality and at the finest spatial levels. Precisely tailored to your individual needs and sector. Our market data encompasses well over 300 features, which can be planned at a fine spatial level to house-specific, official, postal or individual area levels.
Your advantages
- Over 300 characteristics in the form of precise market data such as building characteristics, infrastructure, housing situation, purchasing power, socio-demographics and consumption style
- More than 1000 characteristic expressions in our market data database such as "very good to insufficient", "high to low", "1 to 10" and many other categories
- The market data is available at different area levels and is prepared individually for you
- There is market data on specific topics, affinities and industries such as energy, telecommunications, trade
- They come from secure and officially recognized sources (state and federal statistical offices, etc.).
Reliable market data
Our database is as diverse as its application possibilities are extensive. The market data can be used in regional or supra-regional market analyses, in sales planning, in competition analysis, potential analysis and branch network optimization, and set the tone in location analyses, in advertising planning and in customer and target group analyses.
Market data is the most important object of investigation in market research and marketing and forms the basis for successful B2C decisions in all planning processes. That is why we always ensure that our data is of high quality and up to date. You can rely on over 40 years of experience and our reliable sources.
Secure data sources
- Official statistics from state and federal offices
- Central Office for House Coordinates and House Surroundings (ZSHH)
- Social and Target Group Typology of the Sinus Institute (Sinus Millieus)
- Market research studies
- Direct marketing companies, Deutsche Post, Telekom, etc.
- Calculations carried out exclusively by Nexiga
