Nexiga Market Analyst Pro is the professional desktop solution for spatial GIS applications for perfect processing of geomarketing or location intelligence questions, (geo) data with a geographic information system. The basic software ArcMap (ArcGIS Desktop
Under this motto the Esri Conference took place simultaneously in three cities this year. Numerous GIS users and interested people met in Bonn, Zurich and Vienna to exchange information about the innovations of the ArcGIS technology. The digital twin played a major role in the event, which was divided into various "twin topic tracks" such as Governmental, Urban, Infrastructure, Environmental and Business.
After more than two years of limited contact and virtual events, the Esri User Conference was finally held again in early July as a face-to-face event in California. More than 14,000 GIS users and Esri partners gathered in San Diego. The latest GIS trends and challenges of our time took place in direct exchange.
As a new feature, a speed profile can now be flexibly specified for the routing zone mode with "Transport means car". For this purpose, the average speeds for three road categories are variably set: City (within cities and towns), country roads (outside of towns) and highways.
At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.
Shoe manufacturer Giesswein has been successful with its online strategy for some time now. However, the company still does not want to do without brick-and-mortar retail. In addition to attractive and expensive high-frequency locations, they are also thinking about more affordable pop-up stores in a less visible and quieter environment, often referred to as C or 1C locations. Stores in these locations rely primarily on a regular clientele.
Closely linked to this is the issue of foot traffic. We show what characterizes a 1C location.
Based on point information (addresses), areas with high concentrations can be shown, e.g. using customer data or own locations or those of competitors. This helpful function, integrated in flexible geo-information systems such as Nexiga Market Analyst online, can be used to better plan and visualize locations. Some like it hot? We'll show you what it's all about.