Nexiga Market Analyst Pro is the professional desktop solution for spatial GIS applications and supports you in all tasks related to geomarketing and location intelligence.
As an extension of Esri's proven ArcGIS Pro GIS software, Market Analyst Pro offers central functions such as geocoding of addresses, spatial analysis (e.g. white spot analyses) and the calculation and evaluation of catchment areas.
Newly integrated are powerful data enrichmentfunctions. Just like geocoding and routing, these are also based on online services that are provided directly via the Nexiga portal.
Market Analyst Pro provides various enrichment methods directly in the ribbon. A prerequisite is the activation of the licensed data packages via the Nexiga Portal.
The functions of Market Analyst Pro complement the many possibilities of ArcGIS Pro perfectly and offer comprehensive tools for tasks such as location and area planning, for example as part of expansion strategies.
Release 2025 | Data-as-a-Service
New enrichment functions have been added with the 2025 release . This refers to the process of adding additional information to existing data in a targeted manner - with the aim of significantly increasing the information content and benefits of the data .
An example: A company has an address database of its customers. Through enrichment, this can be supplemented with valuable additional information - for example on the socio-demographic structure, purchasing power in the residential area or the distance to competitors and locations. This data comes either from internal sources or from external providers such as Nexiga.
Nexiga is a Gold Partner of Esri and an official reseller for Esri software products.
Nexiga Marktanalyst Pro as a complete solution
The Market Analyst Pro combines (geo)data and software in a unique way. Nexiga provides extensive data packages that can be flexibly and individually integrated into the system.
The solution offers a high degree of independence and data security, based on ArcGIS Pro, the world's leading GIS desktop software from Esri Inc. which has been specially developed for the creation, analysis, management and visualization of spatial data.
ArcGIS Pro and ArcGIS Online are part of the Esri Geospatial Cloud. Using the Software as a Service(SaaS) principle, maps and data can be shared web-based with teams, organizations or even publicly. Nexiga data is also conveniently available online in this way.
Enrichment - More context for better decisions
- Point in polygon: Addresses are linked to data from an area level (e.g. Zip code, Municipality, Micro postal code) according to their geographical location. Example: The purchasing power index of the residential area is assigned for each customer address.
- Linking via key fields: Data enrichment via unique geo keys such as municipality key (KGS8) or Zip code. Addresses with identical keys receive the corresponding area or market data.
- Perimeter aggregates: Perimeter data is calculated here. For example, the sum or average of certain characteristics within a defined radius (e.g. 1,000 meters) is determined for each address - such as purchasing power or the number of cars in the vicinity.
- Nearest objects: This method determines the nearest points of interest (POI) for each address - e.g. the three nearest train stations, supermarkets or competitors. The basis is the linear distance.
Spatial analyses for better decisions
With Nexiga Market Analyst Pro, you can quickly and easily identify white-spot areas or analyze customer and sales potential within catchment areas across different distance zones.
The basis is the geocoding of addresses: Address lists are imported, automatically checked, enriched with Nexiga coordinates and geo-keys and visualized directly on the map. This makes it easy to visualize the spatial distribution of customers, geographical patterns and customer density or market penetration per territorial unit.
The existing store network can also be reviewed and optimized. This is because locations - whether bakeries or furniture stores - have different effects on their surroundings. Their appeal decreases with increasing distance. This allows areas with poor coverage but high potential to be identified and evaluated in a targeted manner.
Market Analyst Pro also enables the identification of attractive potential areas. With the help of multi-criteria analyses, geographical units - such as zip codes or smaller areas like Micro postal code - can be evaluated based on market data such as purchasing power or product affinity. Individual weightings produce a score value that shows where the best opportunities for sales or marketing exist. This score is visualized directly on the map and displayed as a ranking.
These are just some of the many powerful analysis options offered by Marktanalyst Pro.
Nexiga Market Analyst Pro Showcase
To better understand the system and its benefits, we would like to refer you to our webinar .
Here you will learn, among other things, how the Nexiga Marktanalyst Pro can be used in particular for company-wide site planning. Using concrete use cases, we show you how these work and help you to make better decisions. In addition, we will compactly list where the differences between ArcGIS Pro and ArcMap lie.
