Category: GIS

Shoe manufacturer Giesswein has been successful with its online strategy for some time now. However, the company still does not want to do without brick-and-mortar retail. In addition to attractive and expensive high-frequency locations, they are also thinking about more affordable pop-up stores in a less visible and quieter environment, often referred to as C or 1C locations. Stores in these locations rely primarily on a regular clientele.

Closely linked to this is the issue of foot traffic. We show what characterizes a 1C location.

Based on point information (addresses), areas with high concentrations can be shown, e.g. using customer data or own locations or those of competitors. This helpful function, integrated in flexible geo-information systems such as Nexiga Market Analyst online, can be used to better plan and visualize locations. Some like it hot? We'll show you what it's all about.