After more than two years of limited contact and virtual events, the Esri User Conference was finally held again in early July as a face-to-face event in California. More than 14,000 GIS users and Esri partners gathered in San Diego. The latest GIS trends and challenges of our time took place in direct exchange.
Shoe manufacturer Giesswein has been successful with its online strategy for some time now. However, the company still does not want to do without brick-and-mortar retail. In addition to attractive and expensive high-frequency locations, they are also thinking about more affordable pop-up stores in a less visible and quieter environment, often referred to as C or 1C locations. Stores in these locations rely primarily on a regular clientele.
Closely linked to this is the issue of foot traffic. We show what characterizes a 1C location.
Based on point information (addresses), areas with high concentrations can be shown, e.g. using customer data or own locations or those of competitors. This helpful function, integrated in flexible geo-information systems such as Nexiga Market Analyst online, can be used to better plan and visualize locations. Some like it hot? We'll show you what it's all about.
The Esri User Conference will open its virtual doors from July 12-15, 2021. This promises a lot of news from Esri and the ArcGIS product family. ArcGIS Online, the cloud-based mapping platform from Esri Inc. - our technology partner in GIS - contains a lot - including market data from Nexiga. So if you want to know more about your own customer base, you can quickly find out by using a GIS and linking your own and external data.
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