Ethnomarketing: Understanding target groups. Reaching diversity.
The number of people from Central and South America in Germany is rather low compared to other regions of origin such as Europe or Asia and officially comprises
The number of people from Central and South America in Germany is rather low compared to other regions of origin such as Europe or Asia and officially comprises
With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.
With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.
The increase in purchasing power in recent years was halted by various crises. What does this mean in detail or specifically for your Municipality ?
Climate point: e-car. The number of e-vehicle registrations has been on the rise again since the beginning of 2025. As of January 1, 2025, over 1.65 million battery electric vehicles (BEV) were registered.
With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.
Vacancy in the center, growth on the outskirts Do you live in a "doughnut village"? This term describes rural villages or suburbs in which the town centers are increasingly being replaced by
Or to put it geographically: where darkness makes more thieves... Over the past four years, the number of domestic burglaries in Germany has changed considerably. Especially in the
Although local authorities already have a lot of data, it is often fragmented, incomplete or in incompatible formats. This is why they are sometimes supported externally with tools and high-quality data sets in the necessary processes. For example, building data such as year of construction, living space or heating age is used to create digital twins of the municipalities that replicate physical reality and simulate scenarios.
With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.
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