Category: Market data

Fast highway and fast charging?

Freeways are the main arteries in the road network and often allow people to get around relatively quickly and safely. In the age of e-mobility, the accessibility and availability of fast charging stations along the highways is important for

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Purchasing power 2023 rises sharply

The increase in purchasing power in recent years was halted by the Corona pandemic. Now the purchasing power of Germans per capita is rising again - but only nominally. The challenge for companies and consumers will remain in 2022 due to additional crises. What does this mean in detail or specifically for your Municipality ?

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Time for affordable luxury 

For a long time now, people have been trying to draw conclusions about the overall economic situation on the basis of everyday observations. At present, for example, we are once again hearing more frequently about the so-called lipstick index. This indicator was

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Skiers

Winter is here, the Christmas season is in full swing, and skiers are waiting in the wings. Many hope for fantastic winter weather with snow and sun, but many landscapes are often submerged in drizzle and permanent gray. It's a good thing that there are at least six indoor ski centers in Germany that offer winter pleasures. These are located far from the Alps. So, which regions reach their catchment areas? And, moreover, where are there places whose names evoke a little Christmas spirit?

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Understanding visitor flows. Find locations.

The question of where is the all-important question and, when it comes to location planning, belongs in every strategic toolbox. In order to determine potentials around a location, to better understand the target group in the catchment area or to keep an eye on the competition in the surrounding area, it requires data with spatial reference. Here, the more granular the level on which the detailed analysis is based, the more well-founded the findings about locations and their catchment areas. In addition to marketing-specific data such as socio-demographic and consumption-related information, data that reveals more about frequencies and visitor flows at a location is also of the utmost importance.

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Hot November for car insurance

November is hot - at least when it comes to taking out car insurance. This is the month when most drivers have to decide whether to remain loyal to their insurance company or accept a supposedly cheaper offer. Interestingly, the market leader in this segment took over some shares in a well-known garage chain this summer. What is behind this and in which regions do citizens spend more money on car insurance than elsewhere?

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Demographics & Skills Shortage - Baby Boomers Retire

A shortage of skilled workers is a problem that is becoming increasingly apparent throughout Germany. Now that the Corona crisis has been overcome, there are problems everywhere. There is a shortage of skilled workers. Whether at airport security checkpoints, in the transportation industry, in the trades, in the restaurant trade, in the healthcare sector or in industry. New workers are being sought everywhere. The map on the "young and old" age group provides information on the distribution in Germany.

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Worries about the precaution

The zero interest rate policy of recent years has now been left behind by the finance and insurance industry. Interest rates are rising at an unusually rapid pace in order to achieve price stability again as soon as possible. The main problem at present is high inflation, reminiscent of the early 1970s.
Against this background, almost all interest-bearing securities are a negative business. This also applies above all to insurance products for retirement provision. But where do people live who are considered "heavily insured"?

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