Category: Market data

Understanding visitor flows. Find locations.

The question of where is the all-important question and, when it comes to location planning, belongs in every strategic toolbox. In order to determine potentials around a location, to better understand the target group in the catchment area or to keep an eye on the competition in the surrounding area, it requires data with spatial reference. Here, the more granular the level on which the detailed analysis is based, the more well-founded the findings about locations and their catchment areas. In addition to marketing-specific data such as socio-demographic and consumption-related information, data that reveals more about frequencies and visitor flows at a location is also of the utmost importance.

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Hot November for car insurance

November is hot - at least when it comes to taking out car insurance. This is the month when most drivers have to decide whether to remain loyal to their insurance company or accept a supposedly cheaper offer. Interestingly, the market leader in this segment took over some shares in a well-known garage chain this summer. What is behind this and in which regions do citizens spend more money on car insurance than elsewhere?

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Demographics & Skills Shortage - Baby Boomers Retire

A shortage of skilled workers is a problem that is becoming increasingly apparent throughout Germany. Now that the Corona crisis has been overcome, there are problems everywhere. There is a shortage of skilled workers. Whether at airport security checkpoints, in the transportation industry, in the trades, in the restaurant trade, in the healthcare sector or in industry. New workers are being sought everywhere. The map on the "young and old" age group provides information on the distribution in Germany.

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Worries about the precaution

The zero interest rate policy of recent years has now been left behind by the finance and insurance industry. Interest rates are rising at an unusually rapid pace in order to achieve price stability again as soon as possible. The main problem at present is high inflation, reminiscent of the early 1970s.
Against this background, almost all interest-bearing securities are a negative business. This also applies above all to insurance products for retirement provision. But where do people live who are considered "heavily insured"?

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Securing the heat transition with data models

According to the Federal Environment Agency, renewable energies account for just 16.5 percent of final energy consumption for heating and cooling. Because the starting situations in the municipalities are different, the heat turnaround needs data above all. A guest article in energate | messenger (published by Energate GmbH, a specialist publisher for the energy industry in German-speaking countries) with Norbert Stankus.

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Micro-banks: Mini banks under pressure

Until recently, the smallest bank in Germany was Raiffeisenbank Struvenhütten (a Municipality in County Segeberg in Schleswig-Holstein); since the beginning of August, it has no longer been an independent credit institution. Especially against the background of location intelligence issues, the geographic territorial units of municipalities are a very heterogeneous grid. This has mainly to do with territorial reforms that have not taken place everywhere. The Federal state in the far north consists primarily of many small municipalities.

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Location analysis city: Dessau to-go? 

Metropolitan regions, economically strong individual locations and major cities with universities and colleges, but also some secondary locations without metropolitan character, are affected by the increased demand for housing. But is this the case in all cities?

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Home office looking for cat

Pets are in vogue, not least because of the painful experiences during the pandemic in the last two years. Cats, in particular, are literally on the rise in their own four walls. The German pet industry has long been a billion-dollar market. Especially for this, Nexiga has developed an affinity score for pet ownership in order to analyze and evaluate sales opportunities across the board.

The target group is widely represented in the population, and in almost four out of ten households there is sometimes animal activity.

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Nexiga Topshops Update 2022 for Austria

Update Austria: More than 43,500 top store addresses for Austria show the spatial distribution of chain stores from the retail, automotive and hospitality sectors, as well as hotels/tourism, pharmacies, parcel stores and finance/insurance. These points of interest (POI) identify sales hotspots and support meaningful location and competition analyses.

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