Luxury car seeks super rich
It takes a bit of luck to spot a Bentley on German roads. Although the British luxury brand is now one of the 13 brands in the Volkswagen Group, it deliberately remains in a niche market - after all, it is also the official purveyor to the British royal family. That's how much nobility there has to be.
The target group in this country is certainly very specific. An initial approximation can be made - if at all - via the spatial distribution of very high-income households that bring with them a corresponding level of purchasing power.