Category: Market data

Actually, the German population was to be counted once again these days. In the Census Act 2021, the census was set in relation to the deadline of May 16, 2021. Because the last census took place in May 2011 and due to the EU census regulations, Germany is obliged to conduct a census every 10 years. But Corona has now prevented this "event" as well. By law, the census has been postponed by one year due to the pandemic. The deadline is now May 15, 2022, but a correction of the population figures as dramatic as that caused by the 2011 census is not to be expected as a result of the 2022 census.

Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.

As every year, Nexiga determines the purchasing power of German consumers. In times when employment and consumption are on the back burner, it is not surprising that average disposable income is also falling. The increase in purchasing power in recent years has been halted by the subdued economic performance of the Corona pandemic. You can see what this means in detail or very specifically for your Municipality in the Nexiga Purchasing Power Map.