Category: Market data

Central markets and catchment areas

There are currently 10,993 towns and municipalities in Germany. With their facilities and services - from public administration to various shopping opportunities - the towns and cities have a lot to offer.

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Fast highway and fast charging?

Freeways are the main arteries in the road network and often allow people to get around relatively quickly and safely. In the age of e-mobility, the accessibility and availability of fast charging stations along the highways is important for

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Purchasing power 2023 rises sharply

The increase in purchasing power in recent years was halted by the Corona pandemic. Now the purchasing power of Germans per capita is rising again - but only nominally. The challenge for companies and consumers will remain in 2022 due to additional crises. What does this mean in detail or specifically for your Municipality ?

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Time for affordable luxury 

For a long time now, people have been trying to draw conclusions about the overall economic situation on the basis of everyday observations. At present, for example, we are once again hearing more frequently about the so-called lipstick index. This indicator was

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Skiers

Winter is here, the Christmas season is in full swing, and skiers are waiting in the wings. Many hope for fantastic winter weather with snow and sun, but many landscapes are often submerged in drizzle and permanent gray. It's a good thing that there are at least six indoor ski centers in Germany that offer winter pleasures. These are located far from the Alps. So, which regions reach their catchment areas? And, moreover, where are there places whose names evoke a little Christmas spirit?

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Understanding visitor flows. Find locations.

The question of where is the all-important question and, when it comes to location planning, belongs in every strategic toolbox. In order to determine potentials around a location, to better understand the target group in the catchment area or to keep an eye on the competition in the surrounding area, it requires data with spatial reference. Here, the more granular the level on which the detailed analysis is based, the more well-founded the findings about locations and their catchment areas. In addition to marketing-specific data such as socio-demographic and consumption-related information, data that reveals more about frequencies and visitor flows at a location is also of the utmost importance.

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Demographics & Skills Shortage - Baby Boomers Retire

A shortage of skilled workers is a problem that is becoming increasingly apparent throughout Germany. Now that the Corona crisis has been overcome, there are problems everywhere. There is a shortage of skilled workers. Whether at airport security checkpoints, in the transportation industry, in the trades, in the restaurant trade, in the healthcare sector or in industry. New workers are being sought everywhere. The map on the "young and old" age group provides information on the distribution in Germany.

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