Parking spaces and areas play a central role in the strategic planning of the e-charging infrastructure. After all, when a vehicle is being charged, it is parked somewhere - and not necessarily in a public parking area, but mostly in one of the more than 13 million private garages in this country. But what does that mean for tomorrow's charging?
As a desktop solution, Market Analyst Pro offers spatial GIS applications and combines (geo) data and geo-information systems for the professional processing of geomarketing and local intelligence issues. In addition to the extensive and detailed data from Nexiga, special analysis functions are also available, which can be used as an extension for ArcGIS Pro, the 64-bit desktop GIS from Esri.
At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.
The sales figures for passenger cars fluctuate. Only one thing is certain: something is happening in terms of drive systems. Sales of cars with alternative drive systems (battery, plug-in, fuel cell, gas, hydrogen) are gradually gaining momentum. In the months January to August, the share of all new registrations was an impressive 39.9%. Even though sales of electric cars have more than doubled compared to the same period last year, there is still a long way to go to "complete electromobility".
This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.
The Esri User Conference will open its virtual doors from July 12-15, 2021. This promises a lot of news from Esri and the ArcGIS product family. ArcGIS Online, the cloud-based mapping platform from Esri Inc. - our technology partner in GIS - contains a lot - including market data from Nexiga. So if you want to know more about your own customer base, you can quickly find out by using a GIS and linking your own and external data.
Segmenting markets and defining target groups is a tricky issue for many companies. A good knowledge of one's own target group is the guiding tool for every marketer and the basis for customer-centric marketing. This is because precise targeting is used to bring one's own products and services to the man or the yuppie and to make sales-oriented decisions. Ultimately, the offer must fit the needs of the customer.
Last Sunday was the state election in Saxony-Anhalt, for many a barometer of mood for the federal election in September. The election results were also observed in faraway countries: Thus, in the ticker reports of the Bloomberg TV stock exchange channel from New York City, the news appeared late Sunday evening that elections were held in the poorest Federal state ("poorest state") of Germany. Is that so? What does the Nexiga purchasing power data say about this?
Actually, the German population was to be counted once again these days. In the Census Act 2021, the census was set in relation to the deadline of May 16, 2021. Because the last census took place in May 2011 and due to the EU census regulations, Germany is obliged to conduct a census every 10 years. But Corona has now prevented this "event" as well. By law, the census has been postponed by one year due to the pandemic. The deadline is now May 15, 2022, but a correction of the population figures as dramatic as that caused by the 2011 census is not to be expected as a result of the 2022 census.
Existing data offers valuable insights by linking it with additional data. Data enrichment thus provides the appropriate context between these data, and new insights can be derived from them. If the spatial location is also involved, we speak of geoenrichment.
This is a common principle, because even the ancient Romans knew how fertile the land of individual farmers in the provinces was. And they did this by linking the "addresses" of the time with geographical data (soil properties, groundwater resources, etc.). With the Nexiga Geoenrichment Server, this would definitely be more comfortable today. We present the use cases.
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