Target groups - Nexiga GmbH

Worries about the precaution

Jochen Wetzel October 7, 2022

The zero interest rate policy of recent years has now been left behind by the finance and insurance industry. Interest rates are rising at an unusually rapid pace in order to achieve price stability again as soon as possible. The main problem at present is high inflation, reminiscent of the early 1970s.
Against this background, almost all interest-bearing securities are a negative business. This also applies above all to insurance products for retirement provision. But where do people live who are considered "heavily insured"?

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Securing the heat transition with data models

Norbert Stankus September 23, 2022

According to the Federal Environment Agency, renewable energies account for just 16.5 percent of final energy consumption for heating and cooling. Because the starting situations in the municipalities are different, the heat turnaround needs data above all. A guest article in energate | messenger (published by Energate GmbH, a specialist publisher for the energy industry in German-speaking countries) with Norbert Stankus.

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Micro-banks: Mini banks under pressure

Jochen Wetzel September 8, 2022

Until recently, the smallest bank in Germany was Raiffeisenbank Struvenhütten (a Municipality in County Segeberg in Schleswig-Holstein); since the beginning of August, it has no longer been an independent credit institution. Especially against the background of location intelligence issues, the geographic territorial units of municipalities are a very heterogeneous grid. This has mainly to do with territorial reforms that have not taken place everywhere. The Federal state in the far north consists primarily of many small municipalities.

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Location analysis city: Dessau to-go?

Jochen Wetzel July 27, 2022

Metropolitan regions, economically strong individual locations and major cities with universities and colleges, but also some secondary locations without metropolitan character, are affected by the increased demand for housing. But is this the case in all cities?

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Home office looking for cat

Jochen Wetzel May 30, 2022

Pets are in vogue, not least because of the painful experiences during the pandemic in the last two years. Cats, in particular, are literally on the rise in their own four walls. The German pet industry has long been a billion-dollar market. Especially for this, Nexiga has developed an affinity score for pet ownership in order to analyze and evaluate sales opportunities across the board.

The target group is widely represented in the population, and in almost four out of ten households there is sometimes animal activity.

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Savings Banks: How many branches are still needed?

Ludger Hertig May 20, 2022

In the age of digitization, the personal visit to the financial institution has become a rarity. We took a closer look at how this affects the locations and branches of the savings banks over time. The trend is clearly discernible.

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Nexiga Topshops Update 2022 for Austria

Ina Wagner May 5, 2022

Update Austria: More than 43,500 top store addresses for Austria show the spatial distribution of chain stores from the retail, automotive and hospitality sectors, as well as hotels/tourism, pharmacies, parcel stores and finance/insurance. These points of interest (POI) identify sales hotspots and support meaningful location and competition analyses.

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The future of office workplaces

Ludger Hertig April 26, 2022

The future of office real estate is uncertain in times of increased home office use. Some industries are reducing office space, while others need more space. Mixed forms of home office and office are likely to become established. In the office of the future, workplaces will no longer be person-based, but task-based.

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Online trade becomes stationary

Jochen Wetzel February 10, 2022

Location planning in e-commerce: Retailers who have previously offered their products exclusively online are opening stationary stores in selected city centers and with additional purchases from traditional stores. Recently, the so-called ROPO effect could also be observed in the example of a major player in furniture retailing: Home24 found Butlers. Purchase decisions are forced by Internet research, and the products are put "on show" in stationary retail.

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Luxury car seeks super rich

Jochen Wetzel January 20, 2022

It takes a bit of luck to spot a Bentley on German roads. Although the British luxury brand is now one of the 13 brands in the Volkswagen Group, it deliberately remains in a niche market - after all, it is also the official purveyor to the British royal family. That's how much nobility there has to be.

The target group in this country is certainly very specific. An initial approximation can be made - if at all - via the spatial distribution of very high-income households that bring with them a corresponding level of purchasing power.

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Category: Target groups

Worries about the precaution

Securing the heat transition with data models

Micro-banks: Mini banks under pressure

Location analysis city: Dessau to-go?

Home office looking for cat

Savings Banks: How many branches are still needed?

Nexiga Topshops Update 2022 for Austria

The future of office workplaces

Online trade becomes stationary

Luxury car seeks super rich

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