Category: Target groups

Pets are in vogue, not least because of the painful experiences during the pandemic in the last two years. Cats, in particular, are literally on the rise in their own four walls. The German pet industry has long been a billion-dollar market. Especially for this, Nexiga has developed an affinity score for pet ownership in order to analyze and evaluate sales opportunities across the board.

The target group is widely represented in the population, and in almost four out of ten households there is sometimes animal activity.

It takes a bit of luck to spot a Bentley on German roads. Although the British luxury brand is now one of the 13 brands in the Volkswagen Group, it deliberately remains in a niche market - after all, it is also the official purveyor to the British royal family. That's how much nobility there has to be.

The target group in this country is certainly very specific. An initial approximation can be made - if at all - via the spatial distribution of very high-income households that bring with them a corresponding level of purchasing power.