Category: Target groups

Segmenting markets and defining target groups is a tricky issue for many companies. A good knowledge of one's own target group is the guiding tool for every marketer and the basis for customer-centric marketing. This is because precise targeting is used to bring one's own products and services to the man or the yuppie and to make sales-oriented decisions. Ultimately, the offer must fit the needs of the customer.

ERP and CRM systems are central information and data hubs in the company that bundle the data of the respective company and its customers. To make these systems successful, information must be relevant and demonstrably add depth to the description of a customer in a CRM or ERP system. This requires data quality, which requires certain quality processes. So what is the really valuable data and how is quality ensured ? We have summarized the most important factors.

There are good reasons to know exactly where schools are located. This makes planning much easier at one point or another. The Nexiga school database covers all areas of the German education system. With more than 300 additional features, further information on schools and educational institutions can be further deepened. Infrastructure and broadband availability are just two examples.