Target groups - Nexiga GmbH

Online trade becomes stationary

Jochen Wetzel February 10, 2022

Location planning in e-commerce: Retailers who have previously offered their products exclusively online are opening stationary stores in selected city centers and with additional purchases from traditional stores. Recently, the so-called ROPO effect could also be observed in the example of a major player in furniture retailing: Home24 found Butlers. Purchase decisions are forced by Internet research, and the products are put "on show" in stationary retail.

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Luxury car seeks super rich

Jochen Wetzel January 20, 2022

It takes a bit of luck to spot a Bentley on German roads. Although the British luxury brand is now one of the 13 brands in the Volkswagen Group, it deliberately remains in a niche market - after all, it is also the official purveyor to the British royal family. That's how much nobility there has to be.

The target group in this country is certainly very specific. An initial approximation can be made - if at all - via the spatial distribution of very high-income households that bring with them a corresponding level of purchasing power.

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PUDO or not PUDO?

Jochen Wetzel December 7, 2021

Even Santa Claus may be asking himself this question these weeks. A PUDO, short for "pick-up and drop-off," is a place where parcels can be picked up or returned. Many e-commerce customers are familiar with the parcel store or tobacconist around the corner, but so-called lockers - unstaffed and available around the clock - are on the rise.

Ultimately, for logistics companies, it is about optimizing the last mile until delivery to the customer takes place. For corresponding geoanalyses, we have the "PUDOs" available as a data package for Germany.

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Spanish data

Jochen Wetzel November 24, 2021

Spain is not only a popular vacation destination. With 25.9 million households, Spain also has a lot of marketing and sales potential to offer. Nexiga offers access to a comprehensive building database, from the Canary Islands to the Balearic Islands and the Basque Country.

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Location Intelligence today

Julia Volz October 11, 2021

At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.

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Alternative drive types on the upswing

Ludger Hertig October 5, 2021

The sales figures for passenger cars fluctuate. Only one thing is certain: something is happening in terms of drive systems. Sales of cars with alternative drive systems (battery, plug-in, fuel cell, gas, hydrogen) are gradually gaining momentum. In the months January to August, the share of all new registrations was an impressive 39.9%. Even though sales of electric cars have more than doubled compared to the same period last year, there is still a long way to go to "complete electromobility".

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Back to School: Education data package

Jochen Wetzel September 21, 2021

So last week it happened again: Students in Bavaria and Baden-Württemberg are also back at school. Traditionally, they are usually the last to return from summer vacation in the southern states. In the far north, as in Schleswig-Holstein, they have already been over since the beginning of August, as if cold north winds were already driving people away from the dunes and beaches again. There, however, the fall vacations are already coming up at the beginning of October. The new start at schools is known as the "Back to School Season," especially in the USA. The sales opportunities are enormous. Accordingly, large-scale marketing campaigns are being designed. The trend has long since spilled over to us.

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The survival of urban centers after Corona

Ludger Hertig August 31, 2021

This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.

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Consumer and market research in the supermarket

Jochen Wetzel July 30, 2021

In Cologne-Braunsfeld - in the west of the megacity - there is a new supermarket. Not for everyone, but at least for up to 3,000 customers who apply in advance and are selected. The store is called Go2market and it is a test market for consumer and market research for the introduction of new products. Using a lot of technology - including artificial intelligence, of course - the analytics are as sophisticated as today's online stores. If it were a normal supermarket, how would the environment be described?

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Yuppies - target group and lifestyle

Ina Wagner June 28, 2021

Segmenting markets and defining target groups is a tricky issue for many companies. A good knowledge of one's own target group is the guiding tool for every marketer and the basis for customer-centric marketing. This is because precise targeting is used to bring one's own products and services to the man or the yuppie and to make sales-oriented decisions. Ultimately, the offer must fit the needs of the customer.

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Category: Target groups

Online trade becomes stationary

Luxury car seeks super rich

PUDO or not PUDO?

Spanish data

Location Intelligence today

Alternative drive types on the upswing

Back to School: Education data package

The survival of urban centers after Corona

Consumer and market research in the supermarket

Yuppies - target group and lifestyle

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