Category: Target groups

Back to School: Education data package

So last week it happened again: Students in Bavaria and Baden-Württemberg are also back at school. Traditionally, they are usually the last to return from summer vacation in the southern states. In the far north, as in Schleswig-Holstein, they have already been over since the beginning of August, as if cold north winds were already driving people away from the dunes and beaches again. There, however, the fall vacations are already coming up at the beginning of October. The new start at schools is known as the "Back to School Season," especially in the USA. The sales opportunities are enormous. Accordingly, large-scale marketing campaigns are being designed. The trend has long since spilled over to us.

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The survival of urban centers after Corona

This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.

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Consumer and market research in the supermarket

In Cologne-Braunsfeld - in the west of the megacity - there is a new supermarket. Not for everyone, but at least for up to 3,000 customers who apply in advance and are selected. The store is called Go2market and it is a test market for consumer and market research for the introduction of new products. Using a lot of technology - including artificial intelligence, of course - the analytics are as sophisticated as today's online stores. If it were a normal supermarket, how would the environment be described?

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Yuppies - target group and lifestyle

Segmenting markets and defining target groups is a tricky issue for many companies. A good knowledge of one's own target group is the guiding tool for every marketer and the basis for customer-centric marketing. This is because precise targeting is used to bring one's own products and services to the man or the yuppie and to make sales-oriented decisions. Ultimately, the offer must fit the needs of the customer.

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Successful data management for ERP and CRM systems

ERP and CRM systems are central information and data hubs in the company that bundle the data of the respective company and its customers. To make these systems successful, information must be relevant and demonstrably add depth to the description of a customer in a CRM or ERP system. This requires data quality, which requires certain quality processes. So what is the really valuable data and how is quality ensured ? We have summarized the most important factors.

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Schools in the data network - the 1a database

There are good reasons to know exactly where schools are located. This makes planning much easier at one point or another. The Nexiga school database covers all areas of the German education system. With more than 300 additional features, further information on schools and educational institutions can be further deepened. Infrastructure and broadband availability are just two examples.

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