New data - not just for the retail market
The data from Nexiga Topshops simplifies investment decisions regarding the planning of new stores or business locations in attractive locations.
The Nexiga Topshops Update provides you with an incomparable data set for location analyses and competitive analyses. The continuous updating and expansion of our database ensures that you always plan on the basis of the latest data and can make strategic decisions on a reliable data basis.
Important key figures and factors that are necessary for a quick location evaluation(location planning) and for every industry and that no other database currently competes with on the market.
Indispensable for marketers and expansion teams
- Plan new locations in a targeted manner and evaluate their potential in advance.
- Coordinate marketing activities precisely and develop targeted campaigns.
- Better assess the competition and the market environment in order to secure strategic advantages.
Contact us for customized solutions
Do you have any questions about the latest additions or would you like to find out more about the application of the data in your sector? Our team will be happy to help and advise you at any time.
Added value for Austria Nexiga also offers comprehensive data solutions in its neighboring country: Over 850 entries for Salzburg and Linz and 6,500 for Vienna. Practical: The links with purchasing power and footfall data to enable specific location assessments.
Highlights of the update
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More brands, more data: The number of chain stores has grown by 110 to over 1,700 brands, including industry giants such as EDEKA, H&M, Rossmann and Shell. In total, the database now contains almost 500,000 points of sale (PoS) - a comprehensive basis for analyzing sales locations and frequented hotspots.
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Efficient competition and environment analyses: With Nexiga Topshops, you can not only analyze store and market data, but also link it to important location indicators such as purchasing power, age structure, development data or footfall.
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Regional and supra-regional insights: Whether local, Germany-wide or for Austria - Nexiga Topshops allow you to precisely evaluate your target regions. For example, around 6,500 entries are available for Vienna, supplemented by relevant socio-demographic data.
Broad range of sectors - from Aldi to Z
Our database covers an exceptionally wide range of industries, including:
- Retail: supermarkets, drugstores, DIY stores
- Services: Lottery offices, TÜV stations, fitness studios
- Petrol stations: ARAL, Shell and many more
- Special segments: parcel stores, outlets and shop-in-shop solutions
This diversity gives you a holistic perspective on the retail landscape - ideal for analyzing customer flows, competitive density or sales opportunities.
Map example of Topshops locations
The map visualizes top store locations and their distribution for Wiesbaden and the Wiesbaden/Mainz area.
The card is useful for:
- Location planning: Identification of hotspots for retail and service businesses.
- Competitive analysis: comparison of store density and sector distribution.
- Investment decisions: Planning new branches or business locations in attractive areas.
In summary, this map provides clear data for location and competition analyses in the retail sector.
- Micro analysis (left side): Overview at street level with details of individual stores and sectors.
- Macro analysis (right-hand side): Overview of clusters and metropolitan areas with high store density.
You are still wondering - Why Nexiga Topshops?
We provide you with detailed and practical insights:
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Enhanced data quality: opening hours, categories such as "Outlet" or "General Sale" as well as precise geocoding (OSM, TomTom, Telekom, cadastral coordinates).
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Customizable format: The data is available in all common formats and can be seamlessly integrated into your systems.
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Competitive advantage through precision: No other database offers you comparable insights for location evaluation and competitive analysis.
Nexiga can also link the address data of the branches and stores with relevant location data, such as the current purchasing power and the corresponding age structure of the customers. Meaningful information can also be provided on the development structure of the region and onfootfall or vehicle frequencyat the POS (point of sale).
No other database gives you so much valuable knowledge about your competitors and their environment. The competitive analysis or calculation of sales hotspots become clearly visible and are also close to reality.
- With Nexiga Topshops, you lay the foundation for successful location decisions and precise marketing. Take the next step in your corporate strategy - with the leading data solution for the retail market.
