Optimize site planning easily
Identify and exploit potential - find the right location.
The right location requires targeted location planning
Choosing the right location is one of the most important entrepreneurial challenges and a recurring task for chain stores as part of location planning.
Thanks to a precise target group analysis and the use of data on purchasing power, affinity to optical products, sales potential and other key figures, the ideal locations for high-priced and cost-effective eyewear were precisely identified.
A leading German online optician was faced with the challenge of expanding its locations in Germany tenfold within two years - an ambitious goal combined with a considerable investment risk.
The result: optimal site planning that reduced the investment risk by almost 30%.
A well-founded site analysis is thus a basic prerequisite for success-oriented site planning.
Make a safe choice of location
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Profit maximizing potential analysis
Determine the customer potential and market volume for your services within your defined catchment area with a sound potential analysis. -
Transparent environment analysis
Find out where your competitors are. -
Planning-relevant market share analysis
Determine your potential share of customers and purchasing power in the surrounding area.
The right tools for perfect locations.
Get a quick overview of the most important functions relating to location planning - including location-based data - in this webinar.
With the powerful Nexiga Market Analyst Pro geoinformation system, you have access to a comprehensive toolkit that enables a wide range of location intelligence solutions. Plan and analyze your locations efficiently with a combination of detailed geographic data, market analyses and predictive models. Optimize your location decisions with smart tools that give you a competitive edge.
The shortest route to your location.
Whether a location is good or bad for a company depends on many different factors. In addition to footfall, the surroundings and the catchment area, characteristics derived from the respective product, the target groups, the competition and much more are also decisive.
It's good that with Nexiga data you have everything you need to find the ideal location for your customers: high-quality information, the right system applications make suitable analyses for an outstanding customer experience possible and sound location planning solid.
With our location and potential analyses, you can evaluate each location individually and display all relevant data on clear maps - for example catchment areas, purchasing power, micro-location, suitability for chain stores, expansion potential, white spots or competition.
We are sure: You will not find a shorter and better way to the right location.
- Define location around the address.
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Determine the most important factors and characteristics from the Nexiga database for the site analysis.
- Competitors in the environment
- Pedestrian frequency, 1a or 1b location
- Households in the environment
- Purchasing power
- etc.
- Identify available potential in the relevant catchment area.
- Draw results and conclusions from the site analysis.
- Derive decisions for new and existing sites.
Plan locations - without visiting them yourself.
Specific tasks require specific solutions. That's why we develop individual solutions together with our customers, including for the choice of location.
For its international expansion strategy, the well-known organic food chain denn's Biomärkte was faced with the task of planning numerous store openings in a short space of time. The aim was to reduce cost-intensive on-site visits as far as possible.
Store list database for the competitor and location check.
With Nexiga Topshops, you always have access to your competitors, the largest brand stores and the most important points of interest (POIs). Use this valuable data to optimize your next location planning and make strategic decisions based on sound analyses.
Efficient location planning starts with the right information - Nexiga supports you in securing competitive advantages.
Evaluate locations quickly online - with the Nexiga Market Analyst online.
The Nexiga Marktanalyst online WebApp offers you a cost-effective introduction to the world of geoinformation systems.
Regardless of whether you want to analyze catchment areas for a location or just want to know where you can still exploit customer potential.
Data
Data is the basis for a successful future. The most important thing here is to enrich your own CRM data with high-quality market and geodata. Gains in knowledge guaranteed.
Systems
Recognize potential, seize opportunities, minimize risks - use our geoinformation systems for maximum location, target group and market insight.
Analyses
Be where your customers are. Sell where your products are needed. Know more wherever you want. Our experienced experts are at your side with suitable analyses.
Use Cases
Knowledge starts here. Our download center contains detailed information on every product. From case studies to data catalogs. Take a look, download.
Questions about our solutions?
Do you need a results-oriented solution for your industry? Are you looking for specific data characteristics or would you like to receive more information? Then simply use our contact form. We are looking forward to your questions!