Mobility data for location-based analyses
Always know where what's going on.
Discover where frequency creates potential
Knowing what is going on where and when means having the best possible overview of pedestrian and traffic flows when making many decisions.
Our mobility data provides detailed information about the movements of pedestrians(pedestrian frequency) and vehicles(traffic frequency). Visitor and traffic flows, generated by navigation service providers or personal mobile devices, are collected and processed.
In combination with other meaningful market data and geodata from the Nexiga database as well as powerful software solutions such as the Nexiga Market Analyst, they are an indispensable component for spatial evaluations and location-based analyses.
Recognize customer flows
Our mobility and traffic data provide high-quality, cross-industry insights. They are among the most important factors in decision-making for a wide range of applications.
So if you want to look at mobility as a whole or just parts of it, you can access a wide variety of data here, whether in isolation or in combination with additional data.
- Analysis of commuter flows
- Expansion planning & competitive analysis
- Location and real estate valuation
- Benchmarking of Locations & Hotspots
- Classification of poster sites
- Optimizing Out-of-Home Advertising
The Interaction Between Transportation and People
Nexiga provides detailed information on the movements of pedestrians (pedestrian traffic) and vehicles (vehicle traffic) for both Germany and European road sections.
By analyzing and directly comparing locations, hotspots, and site qualities, it becomes clear where consumers actually spend their time, how heavily frequented individual areas are, and which routes they use—or should be using—to get from A to B.
This provides in-depth insights into real-world movement patterns —a crucial foundation for evaluating locations, identifying opportunities, and making data-driven decisions.
Foot traffic
Traffic volumes
- Foot traffic indicators
The Nexiga Foot Traffic Atlas (PFA) provides comprehensive metrics on foot traffic for all European road segments (including, for example, calculations and insights into high-traffic locations). It thus enables a direct comparison of locations, hotspots, and location qualities. This eliminates the need for time-consuming and costly on-site measurements as well as incomplete forecast data, which can be replaced by a cost-effective licensing model that is immediately available.
Available on an ad hoc basis and internationally
This allows you to quickly and reliably identify the best foot traffic locations for your business. For spatial assessments and location analyses, the Nexiga Foot Traffic Atlas (PFA) provides reliable metrics—comprehensive, up-to-date, and comparable.
The European Foot Traffic Atlas is a joint project by Nexiga and Walkabout Consulting.
- Traffic data on road segments
They represent traffic volumes for millions of road segments—from highways to local residential streets. The number of motor vehicles can be reported on an annual, weekly, daily, or hourly basis.
Where they come from
We also know who is traveling from A to B, when, and for what purpose (work/school, shopping, leisure, etc.).
Mapping origin-destination data makes it possible to identify preferred routes and trends in travel patterns, as well as regions that are suitable for targeted advertising or new retail locations.
As a trusted partner of TomTom, Nexiga relies on top-quality traffic volume data for precise and reliable analyses.
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Survey Methods: Techniques such as manual foot traffic counts, laser measurements, or extensive surveys to determine catchment areas are based on traditional and proven analytical methods. In addition, it is possible to use highly precise GPS movement data—which opens up a whole new dimension of location analysis. Smartphones continuously transmit anonymized location data via apps running in the background, such as weather, navigation, or entertainment apps. This data is intelligently aggregated and analyzed, providing detailed insights into real-world movement patterns, visitor frequencies, and catchment areas. Compared to traditional cellular data, this approach offers the advantage that movements can also be captured within large cellular cells. GPS data thus enables higher spatial precision down to the street and location level. As a result, visitor frequencies, hotspots, and visitor origins become significantly more granular, up-to-date, and reliable.
Added value for retailers
Site Evaluation & Expansion
Identifying attractive locations for branches, stores, or new concepts based on actual foot traffic and location attributes.
Catchment Area Analysis An analysis of the regions from which visitors actually come—to optimize sales, marketing, and location strategies.
Benchmarking of Locations & Hotspots
Direct comparison of city centers, shopping streets, retail clusters, or competitor locations in terms of foot traffic, attractiveness, and accessibility.
Added value for media and advertising agencies
Marketing & Advertising Planning
Strategic placement of outdoor advertising, promotional spaces, or campaigns in locations where relevant target audiences are actually present.
Added value for the real estate industry
Real Estate & Investment Valuation Support for the valuation of retail, office, or mixed-use properties through transparent foot traffic and location metrics.
Added value for urban planning and development
Urban Planning & Local Governments
Analysis of visitor flows to revitalize downtown areas, planning of mobility concepts, and assessment of quality of life and urban hotspots.
Added value for the tourism and leisure industry
Tourism & Leisure Industry
Analysis of tourist hotspots, visitor movements, and seasonal trends in foot traffic to improve the planning of services and infrastructure.
Other factors affecting mobility
Strategic planning depends on more than just foot traffic and vehicle traffic. Questions such as the following are equally important: Where is the nearest charging station? Where is there sufficient parking available? Combine different location characteristics for optimal operational planning.
Infrastructure data
Electric vehicle charging stations and garages
- Parking and public transportation
Information about parking or public transportation—which plays a key role in retail, real estate, advertising, and industry—also influences the choice of locations for retail and restaurant businesses. The applications are therefore diverse.
Last but not least, they also play a significant role in media planning aimed at reaching a wide audience and influence the valuation of residential and commercial real estate. The determination of noise indices should not be overlooked.
- Electric Vehicle Charging Station Locations
Since June 2019, Nexiga has been building its own database, known as a charging station registry. To this end, the charging stations listed in the six largest sources/databases are cross-referenced monthly—both geographically and in terms of content—through a complex process. In addition to address and geographic coordinates, additional characteristics such as type (standard/fast), power output, connector types, operator, or location type (highway, supermarket, hotel) are available.
Up to 10 pieces of additional information are available for each location. In addition to the charging station database, there is a garage database (home charging) and a solar database (electricity for electric vehicles), which contain a wealth of additional data that can be used for data-driven analyses and forecasts.
