Mobility data for location-based analyses
Always know where what's going on.
Mobility data and frequencies move markets
Knowing what is going on where and when - means having the best possible view of pedestrian and traffic flows when making many decisions.
Our mobility data provide detailed information on the movements of passers-by (pedestrian frequency) and vehicles (traffic frequency). Visitor and traffic flows, generated by navigation service providers or by personal mobile devices, are collected and processed. In combination with other meaningful market data and geodata from the Nexiga database as well as powerful software solutions such as the Nexiga Market Analyst, they are an indispensable component for spatial assessments and location-based analyses
The pedestrian frequency is available at Nexiga on all European road sections and brings the direct comparison of locations, hotspots and location qualities. Time-consuming and cost-intensive on-site measurements and incomplete forecast data are a thing of the past and can be replaced by a low-cost licensing model. This is how you discover the best frequency locations for your business.
Our mobility and frequency data are cross-industry, high-quality information. They are among the most important decision-making criteria for the following applications:
- Analysis of commuter flows
- Location and real estate valuation
- Classification of poster sites
- Expansion planning & competitive analysis
- Out Of Home Advertising
Identifying customer flows with the right data
- Frequencies: For spatial assessments and location analyses, the Nexiga Pedestrian Frequency Atlas (PFA) provides you with key figures on all European street segments. Likewise, through our cooperation with PlaceSense, we offer you information on physical pedestrian traffic with access to movement data from mobile devices.
- Traffic frequencies: These represent the traffic volume for millions of road segments - from the highway to the local residential street. The number of motor vehicles can be shown in annual, weekly, daily or hourly values. We also know who moves from A to B, when and for what purpose (work/education, shopping, leisure, etc.). But not only "moving" data are to be included in the consideration of mobility.
- Infrastructure: Information on parking spaces or public transport, which is a key factor for trade, real estate, advertising and industry, also influences locations in the retail trade or gastronomy. The areas of application are therefore manifold. Last but not least, they also play a role in wide-ranging media planning or influence the valuation of private and commercial real estate. Not to leave out the determination of noise indices.
- E-charging stations: Nexiga has already been building its own database, a so-called "charging station cadastre", since June 2019. For this purpose, the charging stations of the six largest sources/databases are matched spatially and in terms of content on a monthly basis in an elaborate process. In addition to address and geo-coordinate, additional features such as type (normal/fast), power, plug types, operator or the location type (highway, supermarket, hotel) are available. Up to 10 additional pieces of information are available for each location. In addition to the charging station register, there is also a garage register (charging at home) and a solar register (electricity for e-cars), which contain numerous other data that can be used for data-based analyses and forecasts. So if you want to look at mobility as a whole or just parts of it, you can access a wide variety of data here, whether in isolation or in combination with additional data. Get started now at the latest and contact us - without obligation, of course.
Find the right locations online with the Nexiga market analyst
A quick overview of the best locations in a given area is provided by the location-based data in our web-based geo-information system. With this special web tool, you have the possibility to select many settings and features that make it easier for you to find the right store at a suitable location.
