Nexiga and Michael Bauer International (MBI) have been working together successfully on international data for many years. Now the partnership is being intensified.
"Thanks to the partnership with MBI, we can offer our clients from the telecommunications, energy, real estate and retail sectors additional opportunities for the international market - for example in the evaluation of international potential," says Dirk Schneider, Managing Director at Nexiga.
Access to detailed road maps
The combined Nexiga and MBI market data can be used particularly successfully in retail, for example in the expansion planning and location evaluation of new or existing markets on an international scale. Characteristics such as inhabitants by age group, households or purchasing power offer high added value in the global context in the evaluation of real estate as well as in the frequency measurement of locations and stores from a single source. The 5G planning of telecommunications networks or the implementation of marketing campaigns for consumer-relevant target groups are also part of the international range of solutions based on the multi-layered wealth of data. With access to detailed street maps, location-based services and the HERE platform from HERE Technologies via MBI, the collaboration offers further added value. This data is compatible with the globally standardized and comparable data from MBI as well as with Nexiga data.
Broad international data
With the MBI data, Nexiga offers access to a broad international data portfolio. Worldwide questions are answered with the high-quality data on offer. By joining forces, Nexiga customers and interested parties receive an even larger selection of worldwide geoinformation for fast and meaningful analyses from a single source. The international MBI data is compatible with the national Nexiga market and geodata, such as building information or socio-demographic consumer information, and thus fully covers international expansion strategies.
A corresponding press release was recently published by the MBI.