Sinus-Milieus® - Understanding target groups better
The real existing diversity in society.
Segment target groups - address the right types
Every person is unique and has individual ideas and needs that are reflected in their consumer behavior. Nevertheless, the right patterns can be identified with the right data.
The Sinus Milieus®, consisting of 10 homogeneous groups with similar basic values and lifestyle principles, are an excellent way to derive strategic marketing measures and conduct target group analyses.
Recognize the stable group affiliations using the social milieus in your customers as well.
Your advantages
- Identification of strategically applicable target groups and thus suitable for campaigns for direct addressing.
- Identify target areas and better evaluate catchment areas of stores and stores.
- Available for the whole of Germany and also internationally.
- Test data from Cologne on a fine-grained Micro postal code level available from us free of charge.
Sinus Milieus® Types
Exploit target groups correctly thanks to geomarketing
The Sinus-Milieus® are a model of society and target groups developed by the Sinus market and social research institute (for more than 40 countries). The Sinus-Milieus® are used to understand what moves people and how they can be moved. The established target group typology serves as an important tool in market and media research. The Sinus Milieus® model is continuously adapted to socio-cultural changes in society. For example, some target group types were also revised in 2021 due to the strong change trends of our time.
They are available microgeographically and on a spatially fine level and, together with Nexiga's market data and geodata, result in an optimal combination for exploiting new customers and target group potential!
The target group model provides a realistic picture of the diversity that actually exists in society by accurately describing people's sensitivities and orientations, their values, life goals, lifestyles and attitudes, and their social situation against the background of sociocultural change.
Test the Sinus-Milieus® without any risk!
You can request test data of the Sinus Milieus® on a fine-grained Micro postal code level of Cologne from us. The data will provide you with an initial insight for your further planning project. Ask for the Sinus Milieus® for Germany or Europe without obligation. Benefit from 40 years of expert knowledge in Location Intelligence.
