Attract customers & target groups
Finding out who wants what from you.
Understanding and valuing target groups - thanks to customer analysis
Work with our experts to create the right customer analysis for your specific needs and gain critical customer insights to optimally adapt your marketing and sales strategies.
You can only recognize the true qualities of a person when you know them really well. It's a similar story with your customers - and a targeted analysis of your customer data is therefore particularly valuable.
Every person is unique and has individual ideas and needs that are reflected in their consumer behavior. Nevertheless, with the right data (from your CRM and our market data and geodata), patterns can be identified - and used.
- Clearly delineate different types of customers.
- Segment your target group individually.
- Identify profitable customers and increase their loyalty to your company.
From "car drivers with an affinity for innovative drive concepts" to a concrete buyer profile - Capgemini managed this with Nexiga's know-how and data expertise. We are happy to support you with your challenges as well!
Discover hidden potential in your CRM data
Customer segmentation gives you the opportunity to clearly delineate and profile customer and prospect types and use scoring to divide them into classes that are relevant to you.
- Of course, the value of your customer analyses depends on an excellent database - and that is what the Nexiga database provides. Highly up-to-date, extensively researched from reliable sources, presented with house precision.
- New customers can be identified, existing customers or cancelled customers can be targeted and potentials can be identified.
- Your messages become more relevant, your marketing activities more targeted and efficient, the ROI of your measures improves decisively.
- On this basis, the affinity for your products or services can be precisely evaluated in specific regions or for Germany as a whole.
New target groups with the support of meaningful customer analytics.
The intelligent use of micro-targeting for a well-known car manufacturer successfully supported the product launch of a new type of car.
Customer analytics and data management were crucial for the high-performance deployment of marketing campaigns at market launch.
Sharpen your focus on your customers.
With the Nexiga Profiler , you can quickly find new customers, categorize existing customers and better understand what your customers want from you.
Analyze it yourself or let us analyze your data and customers for you. Find out more about the options for segmenting your data in a meaningful and informative way.
Questions about our solutions?
Do you need a results-oriented solution for your industry? Are you looking for specific data characteristics or would you like to receive more information? Then simply use our contact form. We are looking forward to your questions!