The profiler sharpens the customer perspective
Web-based customer analysis for a better customer journey.
On the trail of the customer profile!
The Nexiga Profiler web application provides you with all the expertise you need for optimum customer analysis. No matter whether you are looking for new customers, want to better categorize existing ones or need a meaningful geographical target group classification for your marketing strategies.
Based on over 22 million buildings in Germany with a variety of consumer-relevant affinity characteristics, we offer you a wide range of information that you need for the qualitative analysis of your customers.
Find out everything about your customers:
- What style of consumption do your customers prefer?
- Where do your customers live?
- Which media are used?
- Which type of vehicle is preferred
More knowledge. Achieve more.
Thanks to years of experience, we are familiar with almost all eventualities in target group analysis. Find out what is important for efficient customer segmentation and which target groups make sense for your company. After all, you will only achieve long-term success if you address each customer type according to their purchasing behavior.
And this is how it works
- Request login
- Create project
- Upload addresses anonymously
- Select area
- Select market characteristics
- Start analysis
- Implement result
Price models
STANDARD
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up to 3 reference areas
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each additional area 750 €
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max. 50,000 addresses
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all variables
LARGE
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up to 3 reference areas
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each additional area 750 €
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max. 150,000 addresses
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all variables
Would you like to create an analysis for more than 150,000 addresses?
In this case, please contact us directly. We will be happy to make you an offer.
Analyses that convince customers.
Big data, analytics & micro targeting in the automotive sector
"Our aim was to bring all the information together centrally in order to support realistically 'close to the customer', cost-effective campaigns. With Nexiga's know-how and data expertise, we were able to distil a concrete buyer profile from the rather diffuse profile of the 'car driver with an affinity for innovative drive concepts' in order to significantly improve our marketing activities."
Capgemini Consulting
Geomarketing describes markets, not people.
With Nexiga 's solutions and products, you are therefore always on the safe side when it comes to data protection.
Play it safe!
As a general rule, the Nexiga Profiler does not depict any personal data. With our solutions, we do not describe individual persons, but only cluster markets and target groups - completely anonymized.
- Ask us for your personal login data.
- Create your individual analysis project.
- Use anonymized addresses for the web-based analysis and upload them.
- Select the features to be analyzed from the Nexiga database.
- Learn from the results and make your next measure more successful.
- Create structure
- Determine needs
- Raise expectations
- Gaining new potential