Location Analysis—Finding the Perfect Environment

Be successful where your products meet your clientele.

Find the Perfect Location with Nexiga

Be where your target audiences are. Evaluate locations where potential demand, competition, accessibility, and the market environment come together in the best possible way. That’s the result of a thorough location analysis with Nexiga.

Choosing the right location for your company headquarters, branches, or production facilities plays a key role in your company’s success. Perfectlocation planning is therefore based on a thoroughly conducted location analysis.

For optimal location planning, we combine our extensive geo and market data with your requirements and the data from your CRM. In this way, our reporting for any address delivers house-accurate key figures, a lot of security and the good feeling of being able to fall back on a reliable basis when making a decision.

Our customized location and environmental analyses bring together all relevant factors to provide a solid basis for decision-making.

Strong Arguments for Prime Locations

Intelligent data analysis makes every location reliably assessable - transparent, comprehensive and extremely precise. This is important for location analysis, because just a few corners or meters of difference can make the difference between the success and failure of a location.

Practical Tip

Enter the location address
The customer enters the desired address or potential location into the system (e.g., Nexiga Market Analyst Online).
Start data analysis
The system identifies relevant location information, such as catchment area, demographic structure, purchasing power, competitors, and accessibility.
Conduct a site assessment
The collected data is analyzed and evaluated based on defined criteria.
Visualizing Results
The analysis results are presented in clear charts, key metrics, and reports.
Supporting Site Selection
The customer receives a comprehensive evaluation of the site and can use the results for further planning and decision-making.

Strategically sound site selection with Nexiga makes it easier to reach your target audiences!
Operating costs such as rent, energy, transportation, and personnel can be reduced efficiently. Companies can also respond more quickly to market changes and customer needs.

Process chain of a location analysis

Enter location address

Address is geocoded and displayed on a map

Information such as number of households, centrality, distance to competition is determined

Detailed information is displayed on the location in an area

Valuable functions are provided for your results-oriented location and expansion planning

Expansion Planning Without Investment Risk

Use Case for a Retailer

As part of an international expansion plan, the well-known organic food chain denn's Biomärkte was faced with the challenge of planning various store openings in a relatively short period of time.

The Challenge: Costly on-site visits should be avoided as much as possible.

“With its standardized procedures, Nexiga Market Analyst provides us with an important and transparent first step in the selection process for expansion planning—especially when we need to evaluate many locations in a short period of time.”

Site Analyses – Fast, Simple, and Efficient.

Whether online or as a high-performance enterprise desktop solution: With the Nexiga Market Analyst , you can independently analyze locations and establish a solid foundation for your decisions.

Analyze important factors such as rental prices, transport connections and accessibility, proximity to customers and competitors as well as the quality of the infrastructure in just a few steps. The platform also provides access to a wealth of other useful information to help you find the ideal location for your project.

Their key benefits are obvious

Take your location analysis to a professional level.

The"Marktanalyst Pro" enterprise solution guides you reliably toward sound decisions.

Would you prefer to leave the process in the hands of professionals?

No problem! Our experienced team will handle the location analysis for you—accurately, thoroughly, and conveniently. Sit back and relax while we gather and analyze the data you need to make your decisions.

Whether you take matters into your own hands or hire us—with Nexiga, you’ll benefit from well-thought-out, data-driven site planning.

No need to conduct your own analysis:
We’ll handle the entire location analysis for you—from data collection to presentation of results.
Time and Resource Savings:
Your team doesn't have to research, analyze, or interpret data. You receive results that are directly relevant to decision-making.
Expert knowledge included:
Our experts will advise you on how to evaluate the results, put them into context, and provide concrete facts to help you make an informed location decision.

What do customers ask us?

Which customers have the greatest potential for solar power systems, heat pumps, or electric vehicles?

Evaluating a location requires considering numerous location factors—from demographic structure, purchasing power, and target audience potential to competition, accessibility, infrastructure, and the market environment.

A geographic information system (GIS) makes it possible to analyze these factors across multiple locations and compare them directly with one another. This reveals how different locations stack up against one another, which criteria speak in favor of or against a particular location, and what impact a relocation might have on market potential, customer reach, or existing structures. This provides a solid foundation for decision-making regarding site selection, expansion, and network optimization.

What is the current and future heat demand in my service area?

Using a geographic information system (GIS), it is possible to identify and analyze people within defined driving or walking times—for example, within 10, 15, or 30 minutes.

In addition, it is possible to calculate a location’s accessibility by car, public transportation, or bicycle. The origins of existing customers can also be analyzed. This reveals how well a location is connected and which catchment area it actually serves.

Which locations are critical from a business perspective?

Not every location has sufficient market potential to be economically successful in the long term. Reasons for this may include, for example, a declining customer base, unfavorable demographic trends, low purchasing power, intense competition, or poor accessibility.

Nexiga’s geographic, market, and consumer data enable the early identification of such risks. By analyzing catchment areas, target groups, purchasing power, competitors, and location potential, the system identifies locations that are critical to business performance and enables well-informed decisions regarding optimization, relocation, or network adjustments.

Which competitors are nearby?

For successful site planning, it is crucial to have a thorough understanding of the market environment and the competitive landscape.

Only those who know which providers are already present in the catchment area, where there are gaps in service, and which market opportunities remain untapped have a clear advantage. Nexiga Topshops help you analyze the competitive landscape in detail and see at a glance how strong the competition is in a given region. In addition, you can identify opportunities and assess the impact of new locations on existing stores. All of this provides an optimal foundation for expansion, store network planning, and location decisions.

How large is the market potential at a given location?

Reliable market and geographic data can be used to determine whether a location has sufficient customer potential, how the population in the catchment area is growing, what purchasing power and consumer spending can be expected, and which target groups you can reach there.

What would be the impact of relocating the facility?

Relocating a business can have a significant impact on customer potential, catchment areas, accessibility, and revenue opportunities.

Using Nexiga’s geographic and market data, you can simulate various location alternatives and compare them directly with one another. This reveals how a relocation would affect the number of customers within reach, the target audience structure, the competitive landscape, and market potential. As a result, opportunities and risks can be assessed early on, enabling well-informed decisions to be made regarding future location strategy.

Questions about our solutions?

Do you need a results-oriented solution for your industry? Are you looking for specific data features or would you like to receive more information about our cloud services? Then simply use our contact form. We look forward to your questions!