Location planning - Nexiga Ltd.

PUDO or not PUDO?

Jochen Wetzel December 7, 2021

Even Santa Claus may be asking himself this question these weeks. A PUDO, short for "pick-up and drop-off," is a place where parcels can be picked up or returned. Many e-commerce customers are familiar with the parcel store or tobacconist around the corner, but so-called lockers - unstaffed and available around the clock - are on the rise.

Ultimately, for logistics companies, it is about optimizing the last mile until delivery to the customer takes place. For corresponding geoanalyses, we have the "PUDOs" available as a data package for Germany.

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Location, location, 1b location

Jochen Wetzel October 26, 2021

As a desktop solution, Market Analyst Pro offers spatial GIS applications and combines (geo) data and geo-information systems for the professional processing of geomarketing and local intelligence issues. In addition to the extensive and detailed data from Nexiga, special analysis functions are also available, which can be used as an extension for ArcGIS Pro, the 64-bit desktop GIS from Esri.

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Location Intelligence today

Julia Volz October 11, 2021

At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.

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Back to School: Education data package

Jochen Wetzel September 21, 2021

So last week it happened again: Students in Bavaria and Baden-Württemberg are also back at school. Traditionally, they are usually the last to return from summer vacation in the southern states. In the far north, as in Schleswig-Holstein, they have already been over since the beginning of August, as if cold north winds were already driving people away from the dunes and beaches again. There, however, the fall vacations are already coming up at the beginning of October. The new start at schools is known as the "Back to School Season," especially in the USA. The sales opportunities are enormous. Accordingly, large-scale marketing campaigns are being designed. The trend has long since spilled over to us.

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Location factor: pop-up store in 1C location

Jochen Wetzel September 8, 2021

Shoe manufacturer Giesswein has been successful with its online strategy for some time now. However, the company still does not want to do without brick-and-mortar retail. In addition to attractive and expensive high-frequency locations, they are also thinking about more affordable pop-up stores in a less visible and quieter environment, often referred to as C or 1C locations. Stores in these locations rely primarily on a regular clientele.

Closely linked to this is the issue of foot traffic. We show what characterizes a 1C location.

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The survival of urban centers after Corona

Ludger Hertig August 31, 2021

This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.

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Heatmap: Spatially weight data points

Jochen Wetzel July 16, 2021

Based on point information (addresses), areas with high concentrations can be shown, e.g. using customer data or own locations or those of competitors. This helpful function, integrated in flexible geo-information systems such as Nexiga Market Analyst online, can be used to better plan and visualize locations. Some like it hot? We'll show you what it's all about.

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Official data - position

Dirk Schneider March 11, 2021

The more precise, the better. Precise coordinates and house perimeters are part of every relevant geodata inventory. Nexiga also generates new and independent products from the official coordinates and house perimeters of the ZSHH. Nexiga house coordinates and Nexiga house perimeters are generated via geoprocesses. These can be used for a wide variety of analyses - always precisely where the highest accuracy, concrete determination of potential and pinpoint expansion are required.

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"Traffic Density" for Site Evaluation

Jochen Wetzel February 24, 2021

For the attractiveness of locations, especially from the segments trade and services, the traffic strength or density on site is an important location factor. With the product "Traffic Density" based on real traffic data from TomTom, the well-known manufacturer of geodata and navigation devices from the Netherlands, a reliable data package for location analyses is available. After all, in addition to the accessibility of a location, relevant traffic is also a guarantee for the visibility and perception of a brand in everyday life. But the data is also interesting for other industries.

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Category: Site planning

PUDO or not PUDO?

Location, location, 1b location

Location Intelligence today

Back to School: Education data package

Location factor: pop-up store in 1C location

The survival of urban centers after Corona

Heatmap: Spatially weight data points

Official data - position

"Traffic Density" for Site Evaluation

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