Category: Site planning

The Three Pillars of Modern Location Intelligence

At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.

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Geothermal potential at address level

With approx. 520,000 Topshops addresses from almost 1,300 chain stores, Nexiga's Point of Sales database is unique in Germany. This makes the determination of sales hotspots reliable and facilitates meaningful location and competition analysis for any location.

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Display distance Building to Building matrix

House2House matrix - method of analyzing spatial distances

Last Sunday was the state election in Saxony-Anhalt, for many a barometer of mood for the federal election in September. The election results were also observed in faraway countries: Thus, in the ticker reports of the Bloomberg TV stock exchange channel from New York City, the news appeared late Sunday evening that elections were held in the poorest Federal state ("poorest state") of Germany. Is that so? What does the Nexiga purchasing power data say about this?

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Location Intelligence Services Visual

Location intelligence services as a cloud solution

Everything to do with Building, has been available from Nexiga for four decades. Since the 1980s, the Building has been the subject of area-specific investigations. It is the factual basis for the data and analysis world and has already delivered successful results to many planning and evaluations.

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