Category: Geodata

Spanish data

Spain is not only a popular vacation destination. With 25.9 million households, Spain also has a lot of marketing and sales potential to offer. Nexiga offers access to a comprehensive building database, from the Canary Islands to the Balearic Islands and the Basque Country.

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How many e-charging stations does a city need?

Parking spaces and areas play a central role in the strategic planning of the e-charging infrastructure. After all, when a vehicle is being charged, it is parked somewhere - and not necessarily in a public parking area, but mostly in one of the more than 13 million private garages in this country. But what does that mean for tomorrow's charging?

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Location Intelligence today

At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.

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Power up your "GISness

The Esri User Conference will open its virtual doors from July 12-15, 2021. This promises a lot of news from Esri and the ArcGIS product family. ArcGIS Online, the cloud-based mapping platform from Esri Inc. - our technology partner in GIS - contains a lot - including market data from Nexiga. So if you want to know more about your own customer base, you can quickly find out by using a GIS and linking your own and external data.

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Yuppies - target group and lifestyle

Segmenting markets and defining target groups is a tricky issue for many companies. A good knowledge of one's own target group is the guiding tool for every marketer and the basis for customer-centric marketing. This is because precise targeting is used to bring one's own products and services to the man or the yuppie and to make sales-oriented decisions. Ultimately, the offer must fit the needs of the customer.

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Poor Federal state, rich Federal state?

Last Sunday was the state election in Saxony-Anhalt, for many a barometer of mood for the federal election in September. The election results were also observed in faraway countries: Thus, in the ticker reports of the Bloomberg TV stock exchange channel from New York City, the news appeared late Sunday evening that elections were held in the poorest Federal state ("poorest state") of Germany. Is that so? What does the Nexiga purchasing power data say about this?

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Data enrichment through geoenrichment

Existing data offers valuable insights by linking it with additional data. Data enrichment thus provides the appropriate context between these data, and new insights can be derived from them. If the spatial location is also involved, we speak of geoenrichment.
This is a common principle, because even the ancient Romans knew how fertile the land of individual farmers in the provinces was. And they did this by linking the "addresses" of the time with geographical data (soil properties, groundwater resources, etc.). With the Nexiga Geoenrichment Server, this would definitely be more comfortable today. We present the use cases.

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Successful data management for ERP and CRM systems

ERP and CRM systems are central information and data hubs in the company that bundle the data of the respective company and its customers. To make these systems successful, information must be relevant and demonstrably add depth to the description of a customer in a CRM or ERP system. This requires data quality, which requires certain quality processes. So what is the really valuable data and how is quality ensured ? We have summarized the most important factors.

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Official data - position

The more precise, the better. Precise coordinates and house perimeters are part of every relevant geodata inventory. Nexiga also generates new and independent products from the official coordinates and house perimeters of the ZSHH. Nexiga house coordinates and Nexiga house perimeters are generated via geoprocesses. These can be used for a wide variety of analyses - always precisely where the highest accuracy, concrete determination of potential and pinpoint expansion are required.

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"Traffic Density" for Site Evaluation

For the attractiveness of locations, especially from the segments trade and services, the traffic strength or density on site is an important location factor. With the product "Traffic Density" based on real traffic data from TomTom, the well-known manufacturer of geodata and navigation devices from the Netherlands, a reliable data package for location analyses is available. After all, in addition to the accessibility of a location, relevant traffic is also a guarantee for the visibility and perception of a brand in everyday life. But the data is also interesting for other industries.

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