Happy New Year 2022 - Once again we are at the start of a new year and as always we are looking ahead with a plan of what we can and will do this year to further develop our geomarketing/location intelligence solutions. But we also like to take a quick look back. Because 2022 is a special year. This is the year we celebrate our 40th anniversary.
Parking spaces and areas play a central role in the strategic planning of the e-charging infrastructure. After all, when a vehicle is being charged, it is parked somewhere - and not necessarily in a public parking area, but mostly in one of the more than 13 million private garages in this country. But what does that mean for tomorrow's charging?
At the Esri Conference 2021, everything revolves around the topic of Location Intelligence. Location intelligence is the extension of business intelligence to include the spatial dimension. Location Intelligence not only makes it possible to understand what the customer is doing and why. Above all, Location Intelligence makes it possible to understand where (potential) customers are located, where high potential and high sales opportunities are to be expected, or where optimal poster locations can be used for marketing and sales campaigns that are appropriate for the target group. These are just a few aspects of a wide range of services and applications.
The sales figures for passenger cars fluctuate. Only one thing is certain: something is happening in terms of drive systems. Sales of cars with alternative drive systems (battery, plug-in, fuel cell, gas, hydrogen) are gradually gaining momentum. In the months January to August, the share of all new registrations was an impressive 39.9%. Even though sales of electric cars have more than doubled compared to the same period last year, there is still a long way to go to "complete electromobility".
So last week it happened again: Students in Bavaria and Baden-Württemberg are also back at school. Traditionally, they are usually the last to return from summer vacation in the southern states. In the far north, as in Schleswig-Holstein, they have already been over since the beginning of August, as if cold north winds were already driving people away from the dunes and beaches again. There, however, the fall vacations are already coming up at the beginning of October. The new start at schools is known as the "Back to School Season," especially in the USA. The sales opportunities are enormous. Accordingly, large-scale marketing campaigns are being designed. The trend has long since spilled over to us.
This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.
In Cologne-Braunsfeld - in the west of the megacity - there is a new supermarket. Not for everyone, but at least for up to 3,000 customers who apply in advance and are selected. The store is called Go2market and it is a test market for consumer and market research for the introduction of new products. Using a lot of technology - including artificial intelligence, of course - the analytics are as sophisticated as today's online stores. If it were a normal supermarket, how would the environment be described?
The Esri User Conference will open its virtual doors from July 12-15, 2021. This promises a lot of news from Esri and the ArcGIS product family. ArcGIS Online, the cloud-based mapping platform from Esri Inc. - our technology partner in GIS - contains a lot - including market data from Nexiga. So if you want to know more about your own customer base, you can quickly find out by using a GIS and linking your own and external data.
Actually, the German population was to be counted once again these days. In the Census Act 2021, the census was set in relation to the deadline of May 16, 2021. Because the last census took place in May 2011 and due to the EU census regulations, Germany is obliged to conduct a census every 10 years. But Corona has now prevented this "event" as well. By law, the census has been postponed by one year due to the pandemic. The deadline is now May 15, 2022, but a correction of the population figures as dramatic as that caused by the 2011 census is not to be expected as a result of the 2022 census.
Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.
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