Category: Market & Trends

Purchasing power 2021 loses strength

As every year, Nexiga determines the purchasing power of German consumers. In times when employment and consumption are on the back burner, it is not surprising that average disposable income is also falling. The increase in purchasing power in recent years has been halted by the subdued economic performance of the Corona pandemic. You can see what this means in detail or very specifically for your Municipality in the Nexiga Purchasing Power Map.

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Corona+ Information Gain

The interactive dashboard not only provides an overview of current infection events. It provides additional information of the counties and cities that go beyond the pure COVID-19 indicators, but are still closely related to them. Information such as the number of residents, schools and students, nursing homes and nursing home residents, food service establishments, and more. Also, take the opportunity to predict the date when at least 60% of the adult population will be vaccinated based on the current vaccination tempo.

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Location Intelligence in 2021

Let's look forward to 2021, even if the view of the new year is different this time. New challenges await us, but they are not exclusively pandemic-related. Many companies are being asked to adapt their structures and rethink their supply chains and infrastructure. Whether B2C or B2B, the transitions between private and business are becoming more fluid, at least in some areas. Connecting with our fellow human beings doesn't just require technology. Design and content in the digital space have a major influence on interaction, purchasing decisions and workflows.

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