The future of office real estate is uncertain in times of increased home office use. Some industries are reducing office space, while others need more space. Mixed forms of home office and office are likely to become established. In the office of the future, workplaces will no longer be person-based, but task-based.
Location planning in e-commerce: Retailers who have previously offered their products exclusively online are opening stationary stores in selected city centers and with additional purchases from traditional stores. Recently, the so-called ROPO effect could also be observed in the example of a major player in furniture retailing: Home24 found Butlers. Purchase decisions are forced by Internet research, and the products are put "on show" in stationary retail.
Even Santa Claus may be asking himself this question these weeks. A PUDO, short for "pick-up and drop-off," is a place where parcels can be picked up or returned. Many e-commerce customers are familiar with the parcel store or tobacconist around the corner, but so-called lockers - unstaffed and available around the clock - are on the rise.
Ultimately, for logistics companies, it is about optimizing the last mile until delivery to the customer takes place. For corresponding geoanalyses, we have the "PUDOs" available as a data package for Germany.
As a desktop solution, Market Analyst Pro offers spatial GIS applications and combines (geo) data and geo-information systems for the professional processing of geomarketing and local intelligence issues. In addition to the extensive and detailed data from Nexiga, special analysis functions are also available, which can be used as an extension for ArcGIS Pro, the 64-bit desktop GIS from Esri.
So last week it happened again: Students in Bavaria and Baden-Württemberg are also back at school. Traditionally, they are usually the last to return from summer vacation in the southern states. In the far north, as in Schleswig-Holstein, they have already been over since the beginning of August, as if cold north winds were already driving people away from the dunes and beaches again. There, however, the fall vacations are already coming up at the beginning of October. The new start at schools is known as the "Back to School Season," especially in the USA. The sales opportunities are enormous. Accordingly, large-scale marketing campaigns are being designed. The trend has long since spilled over to us.
Shoe manufacturer Giesswein has been successful with its online strategy for some time now. However, the company still does not want to do without brick-and-mortar retail. In addition to attractive and expensive high-frequency locations, they are also thinking about more affordable pop-up stores in a less visible and quieter environment, often referred to as C or 1C locations. Stores in these locations rely primarily on a regular clientele.
Closely linked to this is the issue of foot traffic. We show what characterizes a 1C location.
This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.
Based on point information (addresses), areas with high concentrations can be shown, e.g. using customer data or own locations or those of competitors. This helpful function, integrated in flexible geo-information systems such as Nexiga Market Analyst online, can be used to better plan and visualize locations. Some like it hot? We'll show you what it's all about.
For the attractiveness of locations, especially from the segments trade and services, the traffic strength or density on site is an important location factor. With the product "Traffic Density" based on real traffic data from TomTom, the well-known manufacturer of geodata and navigation devices from the Netherlands, a reliable data package for location analyses is available. After all, in addition to the accessibility of a location, relevant traffic is also a guarantee for the visibility and perception of a brand in everyday life. But the data is also interesting for other industries.
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing placeholder content from HubSpot Embedded Content. To access the actual content, click the button below. Please note that doing so will result in data being shared with third-party providers.
More InformationYou are currently viewing a placeholder content from HubSpot. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing placeholder content from HubSpot Meetings. To access the actual content, click the button below. Please note that doing so will result in data being shared with third-party providers.
More Information