Category: Market data

Luxury car seeks super rich

Jochen Wetzel January 20, 2022

It takes a bit of luck to spot a Bentley on German roads. Although the British luxury brand is now one of the 13 brands in the Volkswagen Group, it deliberately remains in a niche market - after all, it is also the official purveyor to the British royal family. That's how much nobility there has to be.

The target group in this country is certainly very specific. An initial approximation can be made - if at all - via the spatial distribution of very high-income households that bring with them a corresponding level of purchasing power.

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PUDO or not PUDO?

Jochen Wetzel December 7, 2021

Even Santa Claus may be asking himself this question these weeks. A PUDO, short for "pick-up and drop-off," is a place where parcels can be picked up or returned. Many e-commerce customers are familiar with the parcel store or tobacconist around the corner, but so-called lockers - unstaffed and available around the clock - are on the rise.

Ultimately, for logistics companies, it is about optimizing the last mile until delivery to the customer takes place. For corresponding geoanalyses, we have the "PUDOs" available as a data package for Germany.

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Spanish data

Jochen Wetzel November 24, 2021

Spain is not only a popular vacation destination. With 25.9 million households, Spain also has a lot of marketing and sales potential to offer. Nexiga offers access to a comprehensive building database, from the Canary Islands to the Balearic Islands and the Basque Country.

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How many e-charging stations does a city need?

Norbert Stankus November 4, 2021

Parking spaces and areas play a central role in the strategic planning of the e-charging infrastructure. After all, when a vehicle is being charged, it is parked somewhere - and not necessarily in a public parking area, but mostly in one of the more than 13 million private garages in this country. But what does that mean for tomorrow's charging?

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Location, location, 1b location

Jochen Wetzel October 26, 2021

As a desktop solution, Market Analyst Pro offers spatial GIS applications and combines (geo) data and geo-information systems for the professional processing of geomarketing and local intelligence issues. In addition to the extensive and detailed data from Nexiga, special analysis functions are also available, which can be used as an extension for ArcGIS Pro, the 64-bit desktop GIS from Esri.

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The survival of urban centers after Corona

Ludger Hertig August 31, 2021

This summer, the city centers and pedestrian zones are filling up again. The positive figures seem to be slowly improving further over the summer months. Pedestrian frequencies are important metrics in the real estate industry, especially for retail. Either a specific number of passers-by at a Street segment per unit of time is given or a location quality/quality class is shown, which results from the number of passers-by and possibly other factors.

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Power up your "GISness

Ina Wagner July 7, 2021

The Esri User Conference will open its virtual doors from July 12-15, 2021. This promises a lot of news from Esri and the ArcGIS product family. ArcGIS Online, the cloud-based mapping platform from Esri Inc. - our technology partner in GIS - contains a lot - including market data from Nexiga. So if you want to know more about your own customer base, you can quickly find out by using a GIS and linking your own and external data.

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Yuppies - target group and lifestyle

Ina Wagner June 28, 2021

Segmenting markets and defining target groups is a tricky issue for many companies. A good knowledge of one's own target group is the guiding tool for every marketer and the basis for customer-centric marketing. This is because precise targeting is used to bring one's own products and services to the man or the yuppie and to make sales-oriented decisions. Ultimately, the offer must fit the needs of the customer.

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Poor Federal state, rich Federal state?

Jochen Wetzel June 8, 2021

Last Sunday was the state election in Saxony-Anhalt, for many a barometer of mood for the federal election in September. The election results were also observed in faraway countries: Thus, in the ticker reports of the Bloomberg TV stock exchange channel from New York City, the news appeared late Sunday evening that elections were held in the poorest Federal state ("poorest state") of Germany. Is that so? What does the Nexiga purchasing power data say about this?

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Census 2021 becomes Census 2022

Ludger Hertig May 28, 2021

Actually, the German population was to be counted once again these days. In the Census Act 2021, the census was set in relation to the deadline of May 16, 2021. Because the last census took place in May 2011 and due to the EU census regulations, Germany is obliged to conduct a census every 10 years. But Corona has now prevented this "event" as well. By law, the census has been postponed by one year due to the pandemic. The deadline is now May 15, 2022, but a correction of the population figures as dramatic as that caused by the 2011 census is not to be expected as a result of the 2022 census.

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