Metropolitan regions, economically strong individual locations and major cities with universities and colleges, but also some secondary locations without metropolitan character, are affected by the increased demand for housing. But is this the case in all cities?
Pets are in vogue, not least because of the painful experiences during the pandemic in the last two years. Cats, in particular, are literally on the rise in their own four walls. The German pet industry has long been a billion-dollar market. Especially for this, Nexiga has developed an affinity score for pet ownership in order to analyze and evaluate sales opportunities across the board.
The target group is widely represented in the population, and in almost four out of ten households there is sometimes animal activity.
Even Santa Claus may be asking himself this question these weeks. A PUDO, short for "pick-up and drop-off," is a place where parcels can be picked up or returned. Many e-commerce customers are familiar with the parcel store or tobacconist around the corner, but so-called lockers - unstaffed and available around the clock - are on the rise.
Ultimately, for logistics companies, it is about optimizing the last mile until delivery to the customer takes place. For corresponding geoanalyses, we have the "PUDOs" available as a data package for Germany.
So last week it happened again: Students in Bavaria and Baden-Württemberg are also back at school. Traditionally, they are usually the last to return from summer vacation in the southern states. In the far north, as in Schleswig-Holstein, they have already been over since the beginning of August, as if cold north winds were already driving people away from the dunes and beaches again. There, however, the fall vacations are already coming up at the beginning of October. The new start at schools is known as the "Back to School Season," especially in the USA. The sales opportunities are enormous. Accordingly, large-scale marketing campaigns are being designed. The trend has long since spilled over to us.
In Cologne-Braunsfeld - in the west of the megacity - there is a new supermarket. Not for everyone, but at least for up to 3,000 customers who apply in advance and are selected. The store is called Go2market and it is a test market for consumer and market research for the introduction of new products. Using a lot of technology - including artificial intelligence, of course - the analytics are as sophisticated as today's online stores. If it were a normal supermarket, how would the environment be described?
Based on point information (addresses), areas with high concentrations can be shown, e.g. using customer data or own locations or those of competitors. This helpful function, integrated in flexible geo-information systems such as Nexiga Market Analyst online, can be used to better plan and visualize locations. Some like it hot? We'll show you what it's all about.
Actually, the German population was to be counted once again these days. In the Census Act 2021, the census was set in relation to the deadline of May 16, 2021. Because the last census took place in May 2011 and due to the EU census regulations, Germany is obliged to conduct a census every 10 years. But Corona has now prevented this "event" as well. By law, the census has been postponed by one year due to the pandemic. The deadline is now May 15, 2022, but a correction of the population figures as dramatic as that caused by the 2011 census is not to be expected as a result of the 2022 census.
Existing data offers valuable insights by linking it with additional data. Data enrichment thus provides the appropriate context between these data, and new insights can be derived from them. If the spatial location is also involved, we speak of geoenrichment.
This is a common principle, because even the ancient Romans knew how fertile the land of individual farmers in the provinces was. And they did this by linking the "addresses" of the time with geographical data (soil properties, groundwater resources, etc.). With the Nexiga Geoenrichment Server, this would definitely be more comfortable today. We present the use cases.
Since the first lockdown exactly one year ago, the garden industry has been experiencing a new heyday. Spring was - as is currently the case - just around the corner anyway, and in many places DIY stores and garden centers were conveniently allowed to keep their doors open. The urge of many people to make life a little more beautiful, at least in their own garden or on the terrace / balcony, remains unbroken.
Geographically, it is interesting to see where the target group for higher-priced gardening tools, for example, can be found. Garden owners with a high affinity for brands tend to have high incomes, and a large garden is a good prerequisite. Nexiga has the data.
Consumer focus | Special data The Consumer Focus Index (KSI) - a joint product of Walkabout Consulting and Nexiga GmbH - uses parameters such as retail density and pedestrian frequency to describe the consumer focus.
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