
"Traffic Density" for Site Evaluation
For the attractiveness of locations, especially from the segments trade and services, the traffic strength or density on site is an important location factor. With the product "Traffic Density" based on real traffic data from TomTom, the well-known manufacturer of geodata and navigation devices from the Netherlands, a reliable data package for location analyses is available. After all, in addition to the accessibility of a location, relevant traffic is also a guarantee for the visibility and perception of a brand in everyday life. But the data is also interesting for other industries.
