Nexiga Market Analyst Pro Tutorials
From I for installation to Z for zone statistics
Video tutorials for simple and successful use
The video tutorials for Nexiga Market Analyst Pro - the desktop solution for spatial issues based on ArcGIS Pro, the world's leading GIS software from Esri Inc. Enhance your applications and analyses with useful additional features - whether for location or area planning. We show you the systematic introduction to the software and how you can find new and attractive locations and target groups for your store.
From installing the software to geocoding addresses and new potential using white spot analysis - the application options are diverse. You will receive tips and tricks on how to overcome certain challenges and at the same time be shown possible solutions to open questions.
Our experienced team of experts will also be happy to support you personally with the integration of the GIS software into your company's IT.
Prepare installation
Geocode addresses
Identify white spots
Create routing
Calculate distances
Identify potential
11 video tutorials for successful GIS planning
Tutorial 1
Installation instructions
Installing Nexiga Marktanalyst Pro is very easy. In just a few steps, our expert will explain clearly and practically how you can use the program immediately for your GIS applications. The add-in does not require an additional installation program. Simply double-click on the add-in file to carry out the installation. After installation, practical function groups are available for you to use, which we explain in more detail in the video.
Tutorial 2
Geocode individual addresses
Addresses are considered a company's greatest potential. Geocoding is a function in Nexiga Market Analyst Pro that quickly generates economic added value for you from this potential. Each individual address is assigned a geocode and refined with a location coordinate. Watch the video to find out how to enter the address and validate it, i.e. check it by post and correct it if necessary.
Tutorial 3
Geocode address lists
The geocoding of large customer files is the basis of many customer analyses. For example, large lists of customer or location addresses need to be located quickly and easily. In just a few steps, it is possible to import the addresses and visualize them on the map. A hit list is offered for selection so that you can use data in your CRM, for example, without any problems. Watch the video to find out more.
Tutorial 4
Calculate distance scores
The distance score is used to evaluate or quantify the spatial distance or the distance between two points. It is often used in location analysis, logistics or routing. The distance score can be calculated in different ways, depending on the specific requirements. Our GIS expert explains in the tutorial how the distance score can be calculated in Nexiga Market Analyst Pro and how you can use it for your planning.
Tutorial 5
Carry out a white spot analysis
The higher the potential for an area, the more attractive it is to supply this area with a location. However, areas with poor coverage can also be of interest for an analysis. Find out in our tutorial how to identify the "white spots" and determine new potential for your company or how you can use them to your advantage for further applications.
Tutorial 6
Create multi-criteria analysis
A multi-criteria analysis can be used to determine which areas offer the best sales opportunities for a particular product and whether spatial patterns can be identified. By combining several criteria (market data), it is possible to evaluate different areas, optionally with different weightings. Based on score values, it becomes clear how strongly a certain target group or the proportion of people with high purchasing power are represented in a certain area.
Tutorial 7
Distances & zones for precise potential analyses
Catchment areas tell you the corresponding potential (e.g. number of households) for a specific location such as a branch, store or other point of sale. Distance zones can be created around one or more locations according to distance (as the crow flies) or potential (based on market data).
The zone statistics function can be used to calculate qualitative and quantitative evaluations for each zone as part of the potential analysis. The evaluation can be carried out using both totals and average values for the relevant zones and for each location (e.g. branch). Find out more about the type and application in our tutorial.
Tutorial 8
Routing - route to the next store
The nearest store is often the place where customers can do their shopping quickly and easily. In the planning process, this means determining the individual starting points (e.g. geocoded customers) with the nearest store on the road network or any other location (one or more) and calculating the shortest distance in meters (driving distance) or minutes (driving time). The results can be used, for example, to assess whether the majority of customers actually shop at their nearest store or whether they prefer more distant locations.
Tutorial 9
Routing - find the shortest route
The aim of this video is to determine the shortest route. Starting from selected starting points, it is possible to calculate the shortest route to the assigned destination points. For example, the shortest route is calculated from "geocoded customers" to the nearest "geocoded branch" on the road network. Average distances from customers to their assigned branch can also be determined as an alternative.
Tutorial 10
Calculate routing for various zones
One or more distance zones can be calculated around locations. The calculation criteria include options such as as the crow flies, the distance on the road network (driving distance or driving time) or a target potential (e.g. number of households). The tutorial explains how such a calculation can be carried out.
Tutorial 11
Area planning ensures similar potential areas
The territory planning function can be used to determine territories with the most balanced potential possible within superordinate territory boundaries. The territories can be created within higher-level boundaries (hierarchically, e.g. per Federal state or Administrative district, per sales region or sales area). For example, compact sales territories can be created for higher-level regions during automated territory planning. You can find out exactly how this works in our tutorial.
Are you still looking for the right data?
With the Nexiga Market Analyst Pro, Nexiga also provided extensive data packages that can be individually integrated into the system. Let yourself be inspired by the possibilities and features in our data search.
